Why You Need to Read ‘Invisible Women’ Now
If you’re involved with setting policy, allocating funding, designing products or services and delivering on them, then one book you simply must have read is the absolutely astounding ‘Invisible Women’ by Caroline Criado Perez.
What Perez has done with this book is ALL OF THE RESEARCH you need to have available to you when you make decisions about your business. It is a jaw dropping piece of work for it lays bare just how badly things can go wrong, when you’re missing crucial data in your workplace, in your design team, in your strategy department.
Women reading the book will probably get angry. Sure you’ll have lived it, but just the extent of the battle in ALL domains of society is covered.
If you’re male, you might find this book confronting for it shows just how much your organisation is probably missing when it comes to making effective and profitable decisions. Trust me, you won’t like what it exposes, the short sightedness of the people you work with (maybe even your own thinking) and how that short sightedness is costing you hundreds of thousands or even millions of dollars every year. Of course you’ll be concerned about the (now?) obvious social implications, and given the decision bias we all tend to cling to, this book is the starting point for change – just why do ‘we’ ignore this opportunity?
It’s worth the discussion. It’s an eye opener. And like a good family barbecue where the salads have been made, guests invited, house cleaned, meat bought, drinks organised, tables set, kids tendered for, all YOU have to do men, is read it. Like cooking the meat, knowing what’s in the book and acting on it will bring you high praise and huge benefits. Trust me though, the prep work has already been done.
Old normal, new normal, normal normal. As some businesses aim to rush back to ‘old normal’ they’re likely missing a key opportunity to define, perhaps for the first time, what a new normal should look like for themselves. This Workforce Planning framework should help As a CEO or senior manager, here’s questions I’d want…
Read More >As Covid19 variants continue to emerge, the cause of which can be fairly placed at a lack of social distancing and slow vaccine rates that allow ‘mixing’ of viral strains in social settings, India is on the brink of a healthcare collapse and the implications for Australian companies, especially in the tech sector, are huge.…
Read More >What does the future hold for Australia in the next 3 months, to 3 years? Travel, work, living… Recording to the one hour session inc a Q&A Here’s the Link: https://us02web.zoom.us/rec/share/pBJqFvN_yZVrktNsN2xWRE7heUTpr226GtyjJpiChG8yZA2D3qEHpACjm8TpMfxd.67Jj1DNSPserOvpZ Passcode: 1DPi*.$Z
Read More >Sometimes the words come to you readily and this small piece has me thinking about what I’d like to say at a time when maybe I’ve lost the cognitive ability to do so Before I was Me Before I was Me I used to be fit, and even quite smart; We’d chat about love,…
Read More >I was doing it well before then and there’s clips of me online going back as far as 2010 or so, railing against the idea of human resources as a label and the insistence by HR managers or CEOs that only people who work ‘in the office’ are going to be productive. It Is A…
Read More >Like lab grown meats, Vertical Farming is going to be part of the future of food. For now it might be best to compare them to small scale battery storage on the electrical grid that can help balance out spikes of demand in the system and provide an output directly where needed. Eventually (like…
Read More >In rental and lease markets it’s fair to say that for the best part of three decades, the landlords have been the price setters. The rules around negative gearing in domestic supply enable sizeable portfolios. Demand in office spaces in central suburbs has been consistently tight. And now, finally, CFO’s have become aware of the…
Read More >With Australia having just about wrestled Covid19 to the ground (NSW remains a bit of an issue) there’s now surging demand for PPE in the USA. The Covid19 virus is tracking toward an exponential increase and PPE Manufacturers should start looking for supply opportunities Sadly in the USA over the past week, they are adding…
Read More >The Mechanical, Psychological, and Biological Interventions of a Pandemic With Johnson and Johnson also pausing it’s #Covid19 #vaccine trial, it is becoming clearer to more of the public, that the long steady path to a vaccine is not something that can be rushed for anyone’s political agenda or preferred view of the world. We’re learning…
Read More >It seems that one way or another, Victoria is going to pop out of #Lockdown. Probably not in the way we would have hoped. And so for everyone pushing for #AfterLockdown in Victoria and for the wider society, there are two questions you must confront: One – ‘What do you feel is an acceptable level…
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