The next great space age – inside the human brain
n a recent piece in the New York Times, Thomas L Freidman’s article ‘If I had a hammer’ discussed the new book by Erik Brynjolfsson & Andrew McAfee’s new book ‘The Second Machine Age’ and the development of computing power now making even complex employment positions redundant. Whereas in the first machine age, human muscle was supported and enhanced, the second age depicts work without the need for human intervention. Which though fascinating, sounds a bit bleak for the large majority. And at the same time, the computation advances are opening up the next space race – the area inside your brain.
Freidman’s article can be found here and it’s a great read.
But onto the next space race. We’ve had the ‘space out there’ race, the big search for extra terrestrial life and alternative planetary homes. The latest imaging confirms the existence of exo planets quite some way away. We’ve known about but really have barely touched the hydro-space: the seas and oceans at depth and the expectation of new species or alternative locations for civilisation. And now with the additional of better instrumentation and imaging, we’re delving into the human brain in ways barely though possible just a couple of years ago.
To an extent, this development is spawning ‘neuro-marketing’ along with the greater insights into the way our brains work and function, especially when they overcome the limitations our biology imposes upon us. The early claims of neuro-marketing were really claims about the human mind – a different structure from the physical operation of the brain. The early images displayed far greater understanding of activity areas of the brain in action. Personally I think we have a way to go before we’re able to delve quite as far into the ‘mind’ of every individual and I’m wondering whether the brain imaging shows a ‘shotgun’ approach to activity, rather than a laser like level of activity, and I digress.
What the next space race indicates in its initial stages is that our awareness of our own decision making can not only be identified, it can be predicted with relative accuracy. For those who’ve read some of Leonard Mlodinow’s work, you’ll see how he suggests that not only can we now work out what you’re thinking, we can know it before YOU are consciously aware that you do. It’s an amazing idea, not yet supported by simple wearable mechanisms, but we’ll get there soon enough.
For now though, appreciate that the information you seek, access and engage with (and that includes information in product, services and in digital forms) says more about you than you could ever understand in simple terms. For recruitment, people management, decision making and marketing, the space race is well and truly on
For those of you that follow me on other platforms, you’ll have seen, heard or read some of my thoughts on the lab grown proteins from firms like #ImpossibleFoods or #BeyondMeat. I’m a fan of those lab grown protein concepts arriving at that position whilst undertaking a Master of Science in 2004 in which…
Read More >Trying to understand something you’ve never experienced before can be a real challenge. In this post the #Covid19 #pandemic is explained using cars and traveling Your body is your car – it’s your mode of transport in this life. We want to treat it well and insure it and ideally we want to be able…
Read More >There’s a significant disconnect with a number of articles on ‘Hybrid Workplaces’ and it’s really disappointing to see SO MANY large consultants pump out articles that ignore reality. So this is a short take to offer an additional perspective. 1) Hybrid workplaces have existed for centuries, they are not new, though the sudden interest is…
Read More >Hi everyone – though a focus on particular those of you in Victoria, Australia who have an idea related to sports, active living or recreation that they might like to convert into a business. Sportstech & Active Living Pre-Accelerator program is being run by the Australian Sport Technologies Network (ASTN) and the Global Sports…
Read More >Old normal, new normal, normal normal. As some businesses aim to rush back to ‘old normal’ they’re likely missing a key opportunity to define, perhaps for the first time, what a new normal should look like for themselves. This Workforce Planning framework should help As a CEO or senior manager, here’s questions I’d want…
Read More >As Covid19 variants continue to emerge, the cause of which can be fairly placed at a lack of social distancing and slow vaccine rates that allow ‘mixing’ of viral strains in social settings, India is on the brink of a healthcare collapse and the implications for Australian companies, especially in the tech sector, are huge.…
Read More >What does the future hold for Australia in the next 3 months, to 3 years? Travel, work, living… Recording to the one hour session inc a Q&A Here’s the Link: https://us02web.zoom.us/rec/share/pBJqFvN_yZVrktNsN2xWRE7heUTpr226GtyjJpiChG8yZA2D3qEHpACjm8TpMfxd.67Jj1DNSPserOvpZ Passcode: 1DPi*.$Z
Read More >Sometimes the words come to you readily and this small piece has me thinking about what I’d like to say at a time when maybe I’ve lost the cognitive ability to do so Before I was Me Before I was Me I used to be fit, and even quite smart; We’d chat about love,…
Read More >I was doing it well before then and there’s clips of me online going back as far as 2010 or so, railing against the idea of human resources as a label and the insistence by HR managers or CEOs that only people who work ‘in the office’ are going to be productive. It Is A…
Read More >Like lab grown meats, Vertical Farming is going to be part of the future of food. For now it might be best to compare them to small scale battery storage on the electrical grid that can help balance out spikes of demand in the system and provide an output directly where needed. Eventually (like…
Read More >