Why You Need to Read ‘Invisible Women’ Now
If you’re involved with setting policy, allocating funding, designing products or services and delivering on them, then one book you simply must have read is the absolutely astounding ‘Invisible Women’ by Caroline Criado Perez.
What Perez has done with this book is ALL OF THE RESEARCH you need to have available to you when you make decisions about your business. It is a jaw dropping piece of work for it lays bare just how badly things can go wrong, when you’re missing crucial data in your workplace, in your design team, in your strategy department.
Women reading the book will probably get angry. Sure you’ll have lived it, but just the extent of the battle in ALL domains of society is covered.
If you’re male, you might find this book confronting for it shows just how much your organisation is probably missing when it comes to making effective and profitable decisions. Trust me, you won’t like what it exposes, the short sightedness of the people you work with (maybe even your own thinking) and how that short sightedness is costing you hundreds of thousands or even millions of dollars every year. Of course you’ll be concerned about the (now?) obvious social implications, and given the decision bias we all tend to cling to, this book is the starting point for change – just why do ‘we’ ignore this opportunity?
It’s worth the discussion. It’s an eye opener. And like a good family barbecue where the salads have been made, guests invited, house cleaned, meat bought, drinks organised, tables set, kids tendered for, all YOU have to do men, is read it. Like cooking the meat, knowing what’s in the book and acting on it will bring you high praise and huge benefits. Trust me though, the prep work has already been done.
In a recent article in The Age, Clive Williams of Macquarie University’s Centre for Policing, Intelligence and Counter Terrorism suggested that athletes booked in to attend the Commonwealth games in India need to consider a terrorist attack as a potential wildcard. Whilst an interesting perspective, I’d like to suggest that a potential terrorist attack at…
Read More >If my information is correct, the 14th of February is the start of the New Year and instead of the usual flowers and chocolates, you might be wise to invest in another gift for your heart’s desire Because Feb 14 is the start of the Chinese New Year – the year of the Tiger. So…
Read More >Had any thoughts yet? I have – plenty and judging from the number of media inquiries it appears lots of other people are also curious to know what might lie ahead in the next year or next decade. I’m putting my thinking hat on so that we can consider what 2010-2019 might hold, the second…
Read More >I’m tipping that Consensus will be reached at Copenhagen this week. Alas it will be a consensus for more talking, thinking and commitments to agree to a proposal to set a time for a discussion around more concrete targets. In otherwords, a commitment to not commit. The politicians waver whilst our planet is being poisoned.…
Read More >The cycle of consumption rears its head as it has done for quite some time. Consumption is neither good, nor bad, it ‘just is’ and right now the majority of media exposed potential consumers are being lured, enticed and occasionally conned into parting with their hard earned money to satisfy needs and whims. Some consumers…
Read More >Our son has just celebrated his fifth birthday and although we don’t make a huge fuss about milestones (the kids get a party every second year), there’s no doubt that he is learning about desired future outcomes and goals. I doubt he is different from most kids in his ability to spot something and declare…
Read More >Here’s a little something I’d like you to think about. Are you really who you say you are? And, how do I know that I can trust you? Identity Theft is one of the most debilitating crimes a person can suffer for it strips away the very core of your own belief system and that…
Read More >‘World – we have a problem’ (apologies to astronaut James Lovell). We are killing ourselves with food and it’s happening at both ends of the continuum – millions starve each day whilst a gluttony caused obesity epidemic is killing others off in different ways. We have a growing global population requiring sustenance, whilst Climate Change…
Read More >Anyone looking at the final rainfall figures for Melbourne’s rainfall might be heartened by the news that the final result was about 10mm above the September average. Compared to last year’s disastrous result where we had about 12mm, it was over 50mm better. But I wonder if the final result, and the current ‘average’ isn’t…
Read More >Strategic Futurist Marcus Barber discussed the future of travel at the ANTOR session at The American Club in Sydney, NSW on the 24th of September. Along with Angela Smith from Roy Morgan Research, Martin Kelly from Travel Trends and Gail Rehbein from the Australian Centre for Corporate Social Responsibility Marcus proposed some of the emerging…
Read More >