Why You Need to Read ‘Invisible Women’ Now
If you’re involved with setting policy, allocating funding, designing products or services and delivering on them, then one book you simply must have read is the absolutely astounding ‘Invisible Women’ by Caroline Criado Perez.
What Perez has done with this book is ALL OF THE RESEARCH you need to have available to you when you make decisions about your business. It is a jaw dropping piece of work for it lays bare just how badly things can go wrong, when you’re missing crucial data in your workplace, in your design team, in your strategy department.
Women reading the book will probably get angry. Sure you’ll have lived it, but just the extent of the battle in ALL domains of society is covered.
If you’re male, you might find this book confronting for it shows just how much your organisation is probably missing when it comes to making effective and profitable decisions. Trust me, you won’t like what it exposes, the short sightedness of the people you work with (maybe even your own thinking) and how that short sightedness is costing you hundreds of thousands or even millions of dollars every year. Of course you’ll be concerned about the (now?) obvious social implications, and given the decision bias we all tend to cling to, this book is the starting point for change – just why do ‘we’ ignore this opportunity?
It’s worth the discussion. It’s an eye opener. And like a good family barbecue where the salads have been made, guests invited, house cleaned, meat bought, drinks organised, tables set, kids tendered for, all YOU have to do men, is read it. Like cooking the meat, knowing what’s in the book and acting on it will bring you high praise and huge benefits. Trust me though, the prep work has already been done.
It is a tad unfortunate that in the past couple of weeks I’ve had to experience the way in which one of the players in the car insurance industry treats its customers. I haven’t lost a single demerit point since well into last century and consider myself a pretty safe driver. So a couple of…
Read More >Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David…
Read More >At the Long Now group run by Stewart Brand, they have regular guest speakers on a whole range of topics. Recently they had Russian Dmitry Orlov who discussed what happened in Russia during the economic crisis in the early 1990’s and what people around the world might need to do to prepare for the current…
Read More >This is Part one with Part two (looking at who will probably better off at this time next year) to come shortly. If you are in a position to sharpen your thinking, catch a breath or use some time to improve your understanding of the ways in which we create our societies, then I have…
Read More >What’s emerging for 2009? What might shape the near term future, what can we do about it and what are some of the indicators suggesting change or otherwise? Strategic Futurist Marcus Barber joined Raphael Epstein and co-host Denise Scott, as part of the panel to answer the questions on the 774 ABC’s conversation hour today……
Read More >Yes you read right – thinking ahead I’m anticipating an amazing 2008. Happy new year to all for when it happens (depending on the calendar you subscribe to) and I look forward to some fun, challenges, stresses and enjoyment for the year ahead. Marcus Barber 🙂 PS – Hope 2007 was a good one
Read More >The Advanced one day Strategic Planning Workshop in Sydney on the 11th of December at Rydges World Square is now fully booked For inquiries about the next series of dates for the 2009 series, keep an eye out on The Australian Strategic Planning Institute website at www.taspi.com.au or contact us via email here
Read More >Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. There’s lots of talk right now about technology solutions and ways in which societies can change the way they use water – there’s conferences and ‘talkfests’ a plenty featuring many of the industry…
Read More >The second annual fund raiser was held in late October and attended by almost 300 people. Marcus Barber offers a brief update: The Blackwood 8 commitee put together a great fund raiser on behalf of the Ludwig Institute for Cancer Research in Melbourne. With a delightful crowd warm up by Greg Champion of the ‘Coodabeen…
Read More >The slides used as part of Marcus Barber’s key note address to the Regional Produce Summit are now available via the link below Held at the Wangaratta Gateway Motel (and the first conference event staged in its very impressively redsigned function room) the conference brought together a range of speakers to discuss culinary tourism,…
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