Why You Need to Read ‘Invisible Women’ Now
If you’re involved with setting policy, allocating funding, designing products or services and delivering on them, then one book you simply must have read is the absolutely astounding ‘Invisible Women’ by Caroline Criado Perez.
What Perez has done with this book is ALL OF THE RESEARCH you need to have available to you when you make decisions about your business. It is a jaw dropping piece of work for it lays bare just how badly things can go wrong, when you’re missing crucial data in your workplace, in your design team, in your strategy department.
Women reading the book will probably get angry. Sure you’ll have lived it, but just the extent of the battle in ALL domains of society is covered.
If you’re male, you might find this book confronting for it shows just how much your organisation is probably missing when it comes to making effective and profitable decisions. Trust me, you won’t like what it exposes, the short sightedness of the people you work with (maybe even your own thinking) and how that short sightedness is costing you hundreds of thousands or even millions of dollars every year. Of course you’ll be concerned about the (now?) obvious social implications, and given the decision bias we all tend to cling to, this book is the starting point for change – just why do ‘we’ ignore this opportunity?
It’s worth the discussion. It’s an eye opener. And like a good family barbecue where the salads have been made, guests invited, house cleaned, meat bought, drinks organised, tables set, kids tendered for, all YOU have to do men, is read it. Like cooking the meat, knowing what’s in the book and acting on it will bring you high praise and huge benefits. Trust me though, the prep work has already been done.
The Advanced one day Strategic Planning Workshop in Sydney on the 11th of December at Rydges World Square is now fully booked For inquiries about the next series of dates for the 2009 series, keep an eye out on The Australian Strategic Planning Institute website at www.taspi.com.au or contact us via email here
Read More >Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. There’s lots of talk right now about technology solutions and ways in which societies can change the way they use water – there’s conferences and ‘talkfests’ a plenty featuring many of the industry…
Read More >The second annual fund raiser was held in late October and attended by almost 300 people. Marcus Barber offers a brief update: The Blackwood 8 commitee put together a great fund raiser on behalf of the Ludwig Institute for Cancer Research in Melbourne. With a delightful crowd warm up by Greg Champion of the ‘Coodabeen…
Read More >The slides used as part of Marcus Barber’s key note address to the Regional Produce Summit are now available via the link below Held at the Wangaratta Gateway Motel (and the first conference event staged in its very impressively redsigned function room) the conference brought together a range of speakers to discuss culinary tourism,…
Read More >Strategic Futurist Marcus Barber will be kicking off proceedings at the 2008 Regional Produce Summit in Wangaratta on the 20th of October where he’ll detail some of the emerging issues likely to impact upon the tourism and food sector in the foreseeable future and suggest ways that businesses in the sector might be able to…
Read More >Strategic Futurist Marcus Barber will both key note and act as Master of Ceremonies at the Lockhart Industrial symposium on the 9th of October, in Lockhart NSW. Marcus will discuss the clear business advantages that Eco Industrial parks provide to businesses, the way that symbiotic supply chains work to improve business resilience and the way…
Read More >Marcus Barber joined host Tim Cox and co-host, author and writer Andrew Peglar on the Conversation hour to muse about the types of futures one might expect to see in coming years. After Tim asked for clarification between a General, Theoretical and Strategic Futurist, Andrew kicked off with a question over the singularity. The…
Read More >Members of the Futures Foundation and the AFFA will be congregating in Pearl Beach in the coming weeks to consider the state of play in the Australian Futures community. Given the emerging challenges in Australia and around the world, the futures community requires just as much serious contemplation and forethought as does any one …
Read More >One of our many Nordic watchers, Are Thorsteinsson, has posted the Future Matters segment looking at the future of robotics, along with marking up full language captions in Danish. Although a couple of years old now, the early signs listed in this segment are only now coming into more mainstream focus Strategic Futurist Marcus Barber…
Read More >Strategic Futurist Marcus Barber has contributed a chapter to Volume Five of the ‘Death and Anti-Death’ Anthology which has just been published by Ria University. With contributors including Aubrey de Grey and Kevin Kelly and edited by Dr. Charles Tandy, Volume Five in the series is dedicated to the memory of Loren Eiseley, the renowned…
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