Why Climate Change Intervention is WAY Easier than We Think
For those of you that follow me on other platforms, you’ll have seen, heard or read some of my thoughts on the lab grown proteins from firms like #ImpossibleFoods or #BeyondMeat.
I’m a fan of those lab grown protein concepts arriving at that position whilst undertaking a Master of Science in 2004 in which my main thesis focused on global water issues. In that piece of work it became clear that the level of water consumed to produce say 1kg of beef was untenable in a world where starvation persisted and lack of fresh water impacted around 40% of the planet. Even with improvements, that 1kg requires (depending on location and farming methods) between 30,000 litres and up to 150,000 litres of fresh, potable water. For each and every kilogram.
And I’ve worked with both Beef and Dairy producers and with Government agencies looking at biosecurity issues for both crop and animals. I’ve worked with mid cap VC investors and discussed the challenge of Australia permitting cotton to be grown when food producers don’t get access to water. I coined the phrase #FitForPurposeWater (borrowed by a large consultancy a few years later) in which you allocate water to what is the best fit for the quality of that water and best need for that water. And no, ‘highest price on the market’ is NOT a ‘best need’ when determining usage.
I discussed the #EatOrExtract problem about what you can do with your land – you can choose to Eat from it OR Extract out of it but you cannot do both. And once you’ve extracted from it you can never go back to eating from it.
And now there’s another compelling reason why a change in diet is warranted. If we are going to talk about addressing climate change then yes, we need to lower fossil fuel use. We also need to work out how to solve the methane leakage problem.
Solutions are getting a lot clearer and more stark than we think. Recent reports that just 5% of coal fired power plants produce 73% of all CO2 emissions is an obvious ‘no brainer’ intervention. Simply shut them down today. https://lnkd.in/gdZKAZsm
And now we look at the food we eat and the report today that JUST 20 meat and dairy firms produce more CO2 pollution than the entire populations of France, UK and Germany. This is ‘decision time’ that is more glaring. We change our diets away from meat and dairy to ones that are less carbon and water intensive, and we make instant, long ranging and highly impactful decisions for retaining a sustainable platform for human life on this planet. I’m not telling you what to eat. Just don’t say you find climate change too difficult to solve. https://lnkd.in/gQxWaHMC
Will alcohol have a legitimate place in societies in the years to come? As we slowly awaken to the horrendous impact of alcohol related harm and it’s social and financial costs, will Australia’s widely held acceptance of alcohol consumption begin to wane? This MP3 of my chat with Vicki Kerrigan on ABC Darwin drew…
Read More >Well as I’ve discovered them! These three questions (and my normal answers) are based on what I get asked consistently when I’m presenting or facilitating a session about Strategic Planning, ‘the future of…’, and how societies might look five, ten or twenty years from now: Question One – ‘What is the most important thing to…
Read More >Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. Strategic Futurist Marcus Barber wonders whether or not the Victorian Government’s ‘4 Minute Shower’ idea is a current example? For those of you that have read my paper ‘A Drop in the Ocean’…
Read More >There’s a lot to like about Mars. For centuries the name given to the Roman God of War (in honour of its blood stained hue) it has given us an opportunity and point of focus to think beyond our own planet. There’s been some vast mythologies about the deep channels (interpreted as canals meant signs…
Read More >Most everything. The various papers, presentations, radio interviews, magazine articles, books and newspaper references have been reformatted in alphabetical order for easier access. Click on the ‘Future Of…’ tab and find what you are looking for under the headings listed, with links to each relevant item. You’ll find the future of Australia, food, technology,…
Read More >I came up with the term Enoughness in late 2008, and early 2009 as a result of some research I was assessing looking at emerging consumer behaviour. The manufacturing companies I presented to at the South East Business Networks session on Managing a Diverse Workplace discovered, Enoughness was a very different approach to the idea…
Read More >Business Insider has a story today of 7 jobs you’ve never heard of and why they’re awesome which is delightfully amusing for two reasons: One – ‘Futurist’ makes the list at number 7; and Two – I’ve been employed in full time futures for over a decade (and part time for about ten years before…
Read More >In this article on the LifeBoat Foundation’s website, Laurence Baines discusses the loss of languages around the world and the increasing shift toward the major five tongues. From a futures perspective we appreciate that a language often contains within it, a way of knowing that is missing in someone who may have learned to speak…
Read More >Few books (and a subsequent film) influenced my desire for knowledge in the way that Bradbury’s Fahrenheit 451 did. The black and white film adaptation still holds much in my memory almost 30 years later. As a youngster I’d sat up late and seen original The War of the Worlds on TV and a few…
Read More >Ah well, you’d be surprised at how easy it is for someone to steal a piece of you! This info-graphic from Veracode explains in more detail some of the actions you can take and things to be aware of when using WiFi You can go stright to the InfoGraphic and
Read More >