‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website
This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn
Here’s the Graphic. If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel? I guess the question that might need to be asked is ‘what is the purpose of the website?’ which is a good question. If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on? If you say it is about promoting ‘Us’ then okay and what sort of ‘brand’ image does just talking about ‘you’ create? When it comes to Universities few consider the end user’s needs, instead treating the website as an internal ego stroking mechanism. One must of course wonder what type of organisation so desperately needs to always be stroking its own ego. A great cartoon with the original weblink to it (and other cartoons) available here
On the eve of ANZAC day here in Australia ABC Radio Darwin’s Vicki Kerrigan chats with futurist Marcus Barber on the future of war – what the future triggers of war might be and how war will be fought Increasing technology or less technology? Haves versus the have nots? On a pretty serious topic…
Read More >In this chat with Vicki Kerrigan on ABC Radio Darwin, we chat about workplace design and the need to create functional workplaces – something the ‘open-plan’ model fails utterly at delivering. Click on the link below Futurist Marcus Barber on ABC Radio Darwin discussing the future of workplace design and the challenges of dysfunctional workplaces…
Read More >Columbia University’s Earth Institute have just made publicly available their World Happiness Report, joining the expanding list of happiness reports emerging ultimately from Bhutan’s Happiness Index. There’s some interesting results in this one and some that you might expect were more obvious, like the idea that at a certain point, more money won’t make you…
Read More >Whilst the main thrust of Australian economic activity is said to be in the hands of the Federal Government, we should not overlook the significant role that Local Council Government’s can have. As the Federal Government wrestles with falling taxation revenues and an apparent inability to get the message across about distributing the income of…
Read More >Strategic Futurist Marcus Barber chats with Vicki Kerrigan on ABC Radio Darwin about the challenges facing the Northern Territory, the farming and mining sectors. In summing up the emerging signs of a clash between agricultural uses of land and land use for resource and mining needs, Marcus uses the phrase ‘Eat or Extract’ as the…
Read More >As most of you know I nominated this year as the 2012 International Year of Resilience because frankly, that’s what I reckon large chunks of the world need right now. The twitter feed is #2012YearofResilience. I sent a few of these tips out at the start of the year and have seen a few of…
Read More >A new city is due to emerge in Darwin over the coming couple of years and the key question is – what sort of attention is being paid to weather related disasters in the design phase? Paul Dale on ABC Radio Darwin chats with futurist Marcus Barber about planning and weather. You can download the…
Read More >Dorothea Mackellar’s poem ‘My Country’ is best known for its second verse – “I love a sunburnt country, A land of sweeping plains, Of ragged mountain ranges, Of droughts and flooding rains”. As vast tracts of Australia again face the prospect of massive floods I wonder if our Urban Planners ever consider the significance of…
Read More >Potentially the biggest area of untapped competitive advantage (and arguably one of the biggest areas where costs could be reduced) is within supply chains. Most approaches to Supply Chain Management are linear and isolated with one player trying to squeeze the other with no regard to the overall effect of the full supply chain. It’s…
Read More >There’s a shift underway in the mining industry that will likely catch Australian airlines out if they aren’t paying attention – the shift toward ‘remote’ mining. Remote mining is being pushed by the automation ability across all aspects of current mining technology, which at the basic level, means that fewer humans are needed on site…
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