‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website
This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn
Here’s the Graphic. If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel? I guess the question that might need to be asked is ‘what is the purpose of the website?’ which is a good question. If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on? If you say it is about promoting ‘Us’ then okay and what sort of ‘brand’ image does just talking about ‘you’ create? When it comes to Universities few consider the end user’s needs, instead treating the website as an internal ego stroking mechanism. One must of course wonder what type of organisation so desperately needs to always be stroking its own ego. A great cartoon with the original weblink to it (and other cartoons) available here
Will alcohol have a legitimate place in societies in the years to come? As we slowly awaken to the horrendous impact of alcohol related harm and it’s social and financial costs, will Australia’s widely held acceptance of alcohol consumption begin to wane? This MP3 of my chat with Vicki Kerrigan on ABC Darwin drew…
Read More >Well as I’ve discovered them! These three questions (and my normal answers) are based on what I get asked consistently when I’m presenting or facilitating a session about Strategic Planning, ‘the future of…’, and how societies might look five, ten or twenty years from now: Question One – ‘What is the most important thing to…
Read More >Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. Strategic Futurist Marcus Barber wonders whether or not the Victorian Government’s ‘4 Minute Shower’ idea is a current example? For those of you that have read my paper ‘A Drop in the Ocean’…
Read More >There’s a lot to like about Mars. For centuries the name given to the Roman God of War (in honour of its blood stained hue) it has given us an opportunity and point of focus to think beyond our own planet. There’s been some vast mythologies about the deep channels (interpreted as canals meant signs…
Read More >Most everything. The various papers, presentations, radio interviews, magazine articles, books and newspaper references have been reformatted in alphabetical order for easier access. Click on the ‘Future Of…’ tab and find what you are looking for under the headings listed, with links to each relevant item. You’ll find the future of Australia, food, technology,…
Read More >I came up with the term Enoughness in late 2008, and early 2009 as a result of some research I was assessing looking at emerging consumer behaviour. The manufacturing companies I presented to at the South East Business Networks session on Managing a Diverse Workplace discovered, Enoughness was a very different approach to the idea…
Read More >Business Insider has a story today of 7 jobs you’ve never heard of and why they’re awesome which is delightfully amusing for two reasons: One – ‘Futurist’ makes the list at number 7; and Two – I’ve been employed in full time futures for over a decade (and part time for about ten years before…
Read More >In this article on the LifeBoat Foundation’s website, Laurence Baines discusses the loss of languages around the world and the increasing shift toward the major five tongues. From a futures perspective we appreciate that a language often contains within it, a way of knowing that is missing in someone who may have learned to speak…
Read More >Few books (and a subsequent film) influenced my desire for knowledge in the way that Bradbury’s Fahrenheit 451 did. The black and white film adaptation still holds much in my memory almost 30 years later. As a youngster I’d sat up late and seen original The War of the Worlds on TV and a few…
Read More >Ah well, you’d be surprised at how easy it is for someone to steal a piece of you! This info-graphic from Veracode explains in more detail some of the actions you can take and things to be aware of when using WiFi You can go stright to the InfoGraphic and
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