‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website
This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn
Here’s the Graphic. If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel? I guess the question that might need to be asked is ‘what is the purpose of the website?’ which is a good question. If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on? If you say it is about promoting ‘Us’ then okay and what sort of ‘brand’ image does just talking about ‘you’ create? When it comes to Universities few consider the end user’s needs, instead treating the website as an internal ego stroking mechanism. One must of course wonder what type of organisation so desperately needs to always be stroking its own ego. A great cartoon with the original weblink to it (and other cartoons) available here
Or so it may seem. This quarter has seen me interstate facilitating some strategic planning workshops; overseas working with an established Government client, working with CGD, SELLEN, and Hilton Manufacturing among others here in Oz, a couple of weeks holiday down in Tasmania, and also the occasional radio interview looking at the ‘Future of…’. And…
Read More >Some thoughts flowing from my session discussing challenges in Futures Consulting posted by James Balzer: I’d explained to the group that what I do is engage employees in thinking about their own and their organisation’s future potential. My strong view over twenty years of work in this space is that employee engagement is DIRECTLY driven…
Read More >Tomorrow morning (Friday the 12th) I’ll be joining Elizabeth Kulas on Disrupt Radio discussing the Future Of Workplaces. There’ll be a particular focus on why most organisations choose to struggle because they rely on outdated models of employee management. A 7.15am kick-off where, in about 7 minutes or so, I’ll try to distill 20 years…
Read More >It’s extremely rare that I post to a specific article and say ‘go read this’, which is what I’m doing today. This article on goal directed intelligence at a micro level is a challenge to read. And I do recommend you read it because it pushes forward our understanding of how our biology and arguably…
Read More >If you followed my numerous posts over the years you know I like jumping in early on new products or services – not all have been successful, especially on Kickstarter and Indiegogo, but you roll the dice sometimes and see what happens. Over the years Looking Up Feeling Good was an early community investor in…
Read More >In the 1760s Josiah Wedgwood changed forever the nature of workplaces. He expanded his pottery business and constructed a new large scale factory that required two critical elements: a) Systemisation of processes to ensure consistent high-quality outcomes b) Skilled workers on site The systemisation required experimentation, observation, trials, failures and recording of data – what…
Read More >We’re delighted to announce that Neuro-Psychologist Dr. Kim Hazendonk of Positive Brain has accepted our offer to join our elite speaker’s group. We’re looking forward to bringing her to more groups across Australasia as she discusses effective workplaces, positive mind management, and managing busy lives. If you have a need for an engaging and passionate…
Read More >I flag my bias towards the need for a vastly improved approach to managing staff in the work environments. V A S T L Y improved. I’m still surprised at how clunky, disorganised or naive some senior managers are when it comes to that part of the business that considers ‘people’. And rather than cover…
Read More >An interesting public workshop in Perth in the first week of October introducing a varied group to the Organisational Evolution model. The Org-Ev is the model I developed for the start up of The Australian Strategic Planning Institute in conjunction with Steven Bowman. Given the diversity of the group, there were a number of surprises…
Read More >A note for those of you in Perth that there are just 4 spaces left for the Introduction to the Organisational Evolution Model workshop at Adina Apartments in Perth. The Org Ev model has been designed to enhance Strategic Planning and decision making and this introductory workshop is aimed at those looking to attend the…
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