‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website
This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn
Here’s the Graphic. If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel? I guess the question that might need to be asked is ‘what is the purpose of the website?’ which is a good question. If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on? If you say it is about promoting ‘Us’ then okay and what sort of ‘brand’ image does just talking about ‘you’ create? When it comes to Universities few consider the end user’s needs, instead treating the website as an internal ego stroking mechanism. One must of course wonder what type of organisation so desperately needs to always be stroking its own ego. A great cartoon with the original weblink to it (and other cartoons) available here
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