The role of Environmental Scanning in planning departments
Environmental Scanning (ES) is the process of paying attention to the world in which you operate in order to identify and gain a sense of potential signals of change in how your world is developing. When discussing the idea of ‘change’ we need to be clear – a potential signal of change is likely to be one that alerts you to a possible difference between where you thought you were going, and where you now might be required to go. In other words, ES is about managing the difference between your assumptions and your expectations, and the emerging reality of what is taking shape. For any department that has a planning function (and there are in fact surprisingly few that do not) effective ES provides a key element – time. Effective ES acts as an alert function for staff and management teams so that they can prepare their business to take alternative or additional action. There’s some core elements to an effective ES:
First you’ll need a recognition and acceptance that ES signals can be both formal and informal
Second you’ll need to recognise and accept that effective ES is a distributed function – everyone has the ability to pay attention to the things they feel, see and hear and that they might be picking up valuable clues for the organisation
Third – ES works best when you have a system or framework for both gathering the assorted signals and then analysing them for potential relevance to your workplace. The framework provides a means to sort the useful from the mere noise of day to day operations. We want our ES initiatives to generate useful insights
I developed VSTEEP (Values, Societal, Technology; Economic; Environmental and Political) which is a step beyond the more commonly used STEEP and more functionally useful than PESTLE (where the ‘L’ stands for Legal. I see Legal issues as emanating from the Political process). Whatever model you use, someone has to gather the data and turn it into information. There’s lots of ways to do that and it is not quite as complex or as daunting as it seems and although there’s a few other things I’d recommend, just by following the three steps suggested here, you’ll be well on the way to providing your planning capability with more time to get your future right. And that is after all, what most of us want to achieve
No, it’s not easy. Most of the challenges come down to our expectations – are they valid based on the assumptions you have made about your future? Those assumptions are based on the information you have available to you. We gather information, make an assessment of meaning, which leads us to make assumptions for an…
Read More >A thought on the ‘Why should I be in lock-down in my suburb, it’s not fair that we have to do it and no one else has to, my hair’s a mess I need to sell coffees and pizza’ crowd – an explanation you might appreciate You’ve been asked to go back into lock-down…
Read More >Visions are forward looking statement, but good ones, REALLY good ones have key elements 1. They are things you want but do NOT have 2. Are as long or as short as they need to be 3. Are by the people they are for 4. Are for the people they are by 5.Offer stability in…
Read More >If there’s one thing that the #CaronaVirus has shown us loud and clear it is that we are reliant on the people AT THE CONTACT FACE to carry us through. For Individuals, it is those in Healthcare we rely on. For Populations, it is those in food creation and delivery and sanitation we rely on.…
Read More >Most Councils and Government community assets are in full lock-down. Now more than ever, Local Councils Must Pivot their focus on what their Communities Can and Will do instead. Basketball stadiums? Closed Swimming Pools? Closed Theaters? Closed Libraries? Closed Community Halls? Closed Around the country these critical social assets are in shut down. And with…
Read More >Travel Insurance Providers may face claims for cancellations for travel plans yet taken. But the HUGE risk is covering costs for people ALREADY overseas. That’s way more costly For people with travel insurance taken out prior to the #CaronaVirus being made a declared event, getting your money back will be relatively straight forward. In…
Read More >China’s Gift to the world, the #CaronaVirus is not yet as severe as what the US gift to the world (Spanish Flu) was, and still signs are clear that disruption to normality is the key theme. In that the light, the Australian Football League (AFL) need to plan for crowd free rounds. Because that’s…
Read More >Potential Impacts of the Carona Virus will cascade across the globe. With deaths on track to climb quickly now that it has reached epidemic proportions of infection, the fat tail extends to the corporate sector. With whole areas of China on lock down, factories are shuttered and with it, Multinational and local firms who’ve…
Read More >Five days ago I tested positive for Covid. Here’s a bit of what the story has been like so far Tuesday was spent moving on of the offspring out of their rental property in country Vic and back down to Melbourne’s suburbs. A hot day of heavy lifting and a fair bit of driving. By…
Read More >Decision making is an interesting field of inquiry. I’m about three months in to a long term contract with an organisation working on enabling its people to be more effective and the thought that keeps popping into my head is ‘Start with the End’ When you start with the end in mind (know your desired…
Read More >