The risks of ‘greenwashing’ in a recession
Greenwashing is a term used to define marketing actions by organisations, claiming to take an environmental approach to their products or services, when in fact, they are doing nothing or very little. Greenwashing is a form of marketing hype, and in turbulent times, many companies may be contemplating ‘sexing up’ their image by tapping into the positive consumer sentiment of a environmentally friendly approach. But being caught ‘greenwashing’ is a huge reputational risk.
In a poll by ‘Treehugger’ over two thirds of all respondents doubted that a company’s environmental claims are not to be trusted. In their survey ‘Can we trust corporations when they use terms like sustainable and green’ (here) the overwhelming response is ‘no’. This bodes poorly for those who are found out greenwashing their company’s environmental efforts.
Taking this thinking a step further, this great little cartoon highlights the blanket approach used by companies in greening-up their marketing – well worth a look and well worth taking it more seriously than you might for behind the humour is a massive risk for greenwashing companies.
In thinking about the year ahead I’ve decided to call it the International Year of Resilience. With everything that appears to be going on in the world there’s unlikely to be any quick fixes and so I provide for you here below, my Top 10 Tips for building more resilience into your lives. If you…
Read More >The United Kingdom’s Committee on Climate Change has released a report that shows rising household energy costs are not caused by the apparent burden of environmental policies. Instead the core factor is increases in costs increases of Oil and Gas as the Energy resource sector taps into a ‘growth’ market. You can have a…
Read More >After a great although too brief trip to Islamabad in Pakistan, I joined Vicki Kerrigan on ABC Radio Darwin to discuss the idea of official reports for travelers and who you should believe. Sometimes we fear the unknown because we aren’t well enough informed. In the absence of any other information, the Official line is…
Read More >It’s taken me a while to get the Tourism Thinking piece together given the extensive travel this year that has enabled me to assess where Australia’s tourism is not getting things right. This update won’t paint the full picture (a couple of clients have first crack at this research) but it is important enough to…
Read More >I alert you from the outset that I’m about to make a massive leap of potentially an supportable scientific theory in discussing a potential Wildcard event. If you’re only interested in the concrete real stuff, head elsewhere after you get about half way. I’m going to make a massive leap first of all and then…
Read More >n this MP3 with Paul Dale on ABC Darwin radio we chat about the recent fly past of a large chunk of rock called Asteroid YU55, and what we might do as a species in managing a potential Asteroid impact. We also diverge into the concept of mining Asteroids for their mineral content as the…
Read More >The MP3 file below captures part two of our chat looking at the Future of Sex. Picking up on the theme of new technology that popped up towards the end of our first discussion in week one, here we move onto haptics and holographics and the extension of that technology from beyond the bedroom and…
Read More >Who’s Been Sleeping In My House? is a new Australian series presented by archaeologist Adam Ford that looks at the stories behind some of our old homes. Adam is the man behind the recent ‘Ned Kelly’ dig among other great archaeology finds here in Australia and the UK. As a futurist I’m always interested in…
Read More >The Association of Professional Futures is holding its first Virtual Gathering, following the sun from Europe, across North America and finishing in the Australia pacific zone. It kicks off tomorrow and links to the program and registration (it’s only $45 for guests for a program featuring some of the worlds most prominent futurists) You…
Read More >I join Vicki Kerrigan on ABC Darwin radio where we continue our discussion about the future of sex. We consider three main areas in this session – smart phone applications; remote relationships and the combination of haptics and holographics as one the emerging means by which we’ll maintain physical contact. You can download the…
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