The Future of Australia’s Dairy Industry
Following on from the highly rated ‘Skimming the Cream’ forum in Brisbane on the 9th of February, members of the Young Dairy Network and SubTropical Dairy groups reconvened to consider the impacts of Climate Change on the dairy sector in Australia using the high-impact ‘Accelerated Scenarios process’. The ‘2030 Dairy Scenarios’ brought together the members of the YDN and SubTropical groups using the core issues raised by the almost 100 farmers and industry representatives at the Skimming the Cream forum to consider what changes might emerge in the sector in coming years.
More importantly, the dairy industry representatives building the scenarios were tasked to not only consider what the future might look like given a whole range of competing demands, they also had to generate some key strategic initiatives open to the industry as it adapts to change.
Process facilitator, Strategic Futurist Marcus Barber stated from the outset that ‘…the purpose of exploring the potential futures in more detail and with greater depth is so that we can identify what actions we can take to both mitigate our risks and capture opportunities we can see in the Dairy Industry. Generating these scenarios is tied explicitly to a series of pragmatic ‘robust’ actions that can be undertaken on farms across Australia’.
From over 120 concerns and issues raised at the ‘Skimming the Cream’ forum, members at the two day scenario workshop selected a dozen or so key issues, with two core issues identified: The degree of industry regulation emerging from Government attention to Climate Change; and the level of consumer engagement with traditional dairy products.
These two core ‘drivers of change’ enabled the groups to create four connected though differing views of a potential future dairying landscapes: ‘a world in which there is high government regulation with high consumer engagement with dairy products; a world in which there is minimal government regulation with low consumer engagement with dairy products; a world in which there is high government regulation with low consumer engagement with dairy products; and a world in which there was low government regulation with high engagement with dairy products.
These four ‘potential futures’ provided the opportunity for farmers and industry people to answer the question ‘If this was ‘your lot’ in life as a dairy farmer, what actions would be available to you in order for you to ‘succeed’ at some level?’ The four scenarios and various actions provided some great insights into both the emerging challenges within the industry as well as the options for action available to various parts of the sector.
The results of the scenarios are being rolled out across dairy farming communities from the mid coast of NSW to the upper reaches of QLD. For further information contact Viv McCollum, program coordinator.
For questions related to the Accelerated Scenarios process, contact Marcus Barber
A series of recent activities has me writing on the idea of ‘future strategy’ and how different organisations are approaching their future development. What is interesting is the strong sense that preparing for your potential future requires multiple paths forward, not a single ‘home run’. To that end I’ve recently considered sporting bodies and local…
Read More >Stephen Downes is one the handful of bloggers I follow consistently. I do so because Downes (unlike many others unfortunately) like to write about his thinking AS WELL AS promoting the thinking of others, whether or not he agrees with them. In that way you get a solid collection of alternative views within his field…
Read More >Coming off what has been undoubtedly my busiest period (3 months) in the past decade, I’m in the throws of catching up on some light reading. I usually have at least two books on the go and my preference is for the books to be about diverse topics because it allows the mind to seek…
Read More >Every now and again you have an opportunity to listen to some rare insights to an industry sector. These opportunities are typically rare because the insights need to come from someone who not only ‘knows their stuff’, they need to be able to translate their knowledge in a way that the average person in the…
Read More >The ‘Supertax’ debate is an interesting one and as expected, both parties are heavily invested in their own outcomes. One thing the Mining Companies understand is that the tax will lower the size of their profits in boom times for the resources sector – they’ll still be raking in billions, its just that some of…
Read More >As more organisations look to gain an understanding of how to both identify and prepare for their potential and desired futures, Design Thinking is on the current radar screen as a skill set likely to provide significant value. On the 25th to 27th of may you can attend a highly interactive and practical conference on…
Read More >One of the current affairs TV programs did a story recently on the efforts by NSW police to crack down on ‘hoon’ drivers through a specific squad targeting them. The Victorian Police recently announced a similar project with the squad headed up by one of Victoria Police’s most effective senior officers, Inspector Bernie Rankin. Unusually…
Read More >Lewis Hamilton, the former automotive Formula One ‘number one’ had his car impounded on Friday night for alleged ‘hoon’ driving, having been spotted by police spinning his wheels at a busy intersection in St Kilda. Whilst many character witnesses have already jumped to his defence, with one interesting observation from Mark Webber suggesting we have…
Read More >Following on from the highly rated ‘Skimming the Cream’ forum in Brisbane on the 9th of February, members of the Young Dairy Network and SubTropical Dairy groups reconvened to consider the impacts of Climate Change on the dairy sector in Australia using the high-impact ‘Accelerated Scenarios process’. The ‘2030 Dairy Scenarios’ brought together the members…
Read More >Queensland is one state that leverages its weather to the hilt – and the fact is the ‘Sunshine State’ earns its reputation. The odd thing is that in the past week I’ve spent in the Gold Coast experiencing the warm, humid and often wet weather it has occured to me that Queensland might be missing…
Read More >