Six Emerging Trends in Corporate Sustainability
Ernst & Young and GreenBiz have completed a survey of business executives looking at the development of Corporate Sustainability around the world. The report shows that there has been a clear rise in awareness; that employees are a core source driving sustainability actions; that reduction of costs is a core appeal and that return on investment in sustainability actions is required to be judged in the same way as other corporate investments. For me this poses a dichotomy of thinking – the environment was built up over millennia and our use of it has taken just a couple of centuries yet we judge sustainability actions at the same ‘speed of delivery’ criteria. That poses a challenge and is perhaps an unrealistic set of expectations.
The expectations are unrealistic because arguably past actions, many having excluded sustainability entirely, have acted to defer the total cost of action, seen now in the environmental challenges of shrinking fresh water availability and decreased land productivity and access. Still there is much to like about what the survey suggests, particularly the increasing awareness of the importance not just in the ‘planetary’ sense but also in the highly pragmatic decision making benefits that can accrue through corporate sustainability initiatives. I wonder if the Ernst & Young Entrepreneur of the Year awards will also reflect this increasing shft in thinking? You can download a copy of the survey here
Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute’s prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission ‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’ forms part of the key workshop item of ‘Managing Future Consumer Demands’ which…
Read More >The May Brainnovation session is open for bookings. If you’d like to be invited to attend this highly focused, creative and thought provoking session please contact us. We’ll send you an invite and as these sessions are strictly limited to no more than 15 people, it’s ‘first in – best dressed’ for acceptances! You’ll be…
Read More >Every now and again you discover something well ahead of the general public that is worthy of further investigation. That is the key advantage of being a futurist – you get to spend a lot of your time just looking for signals of change. In this case it is the soon to be opened Barleycorn…
Read More >Marcus Barber joined Brigette Duclos on the Channel 10 program ‘9am with David & Kim’ to discuss strategy and the game show ‘Con-Test’ How do game shows reflect our approach to strategy and what does it mean for the business decisons we make? This will be the subject of an upcoming ‘Ideas Piece’ to appear…
Read More >Your Advanced Organisational Strategy events coincide with a specific need for your business and lead to excellent outcomes. These events are customed tailored to help you solve an organisational challenge or to answer a key exploratory question for you. The AOS focuses on two main objectives – to create a specific ‘How to’ for solving…
Read More >The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of…
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