Innovation & Counter Intuitiveness
The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of innovation, two concepts which cannot be separated.
Here’s a few counterintuitive thoughts just to help shift perspectives:
The cure for baldness is to slow down hair growth, not speed it up!
Nappies encourage young children to remain toilet Un-trained for longer (especially at night!)
The key to reduction in water consumption can be clearly tied to the length of your hair!
Email us should you want some more explanation or find out from others that have worked with Marcus Barber in a ‘Think Different’ session. There really is method in this counterintuitive approach 🙂
Here’s a little something I’d like you to think about. Are you really who you say you are? And, how do I know that I can trust you? Identity Theft is one of the most debilitating crimes a person can suffer for it strips away the very core of your own belief system and that…
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Read More >Strategic Futurist Marcus Barber discussed the future of travel at the ANTOR session at The American Club in Sydney, NSW on the 24th of September. Along with Angela Smith from Roy Morgan Research, Martin Kelly from Travel Trends and Gail Rehbein from the Australian Centre for Corporate Social Responsibility Marcus proposed some of the emerging…
Read More >I’m heading to Singapore for a few days to facilitate a scenario planning workshop on behalf of the Asia Business Forum. There is something intimately exciting for a futurist to be going to arguably the most future focused of all countries and to spend just a brief time immersed there. There’s no doubt that great…
Read More >Greenwashing is a term used to define marketing actions by organisations, claiming to take an environmental approach to their products or services, when in fact, they are doing nothing or very little. Greenwashing is a form of marketing hype, and in turbulent times, many companies may be contemplating ‘sexing up’ their image by tapping into…
Read More >Strategic Futurist Marcus Barber will be the key note speaker at the Australian Computer Society’s annual conference to be held in Adelaide on July 30 at the Adelaide Convention Centre With the theme ‘Survive and Thrive’ Marcus will discuss the likely issues of the near term future and why right now, organisations do not have…
Read More >The next Advanced Strategic Planning one-day workshop being run by The Australian Strategic Planning Institute will take place at Rydges in Adelaide on the 13th of July and bookings are now open The TASPI workshops are jam packed with ideas and processes to ensure that your operational, business and strategic planning efforts deliver the…
Read More >Hands up if you remember the dot com bubble? Or how about the Y2K bubble? Housing bubble? ‘Bubbles’ as they apply to all things economic are little more than an oversupply of positive confidence in a particular area of economic concern. In fact ‘Bubbles’ are caused by the SAME things as ‘Recessions’ just at opposite…
Read More >Just a handful of places are left for The Australian Strategic Planning Institute’s one day Advanced Strategic Planning workshop at Karsten’s in Melbourne on the 26th of May. Please note that there are no places available for the June workshops in both Brisbane or Sydney, and the Adelaide workshop in July is half filled though…
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