How Digital Agencies Will Fail Everytime
Tomorrow I’ll be at the State Library of Victoria as part of the #V21 Digital Summit. In my futurist, pragmatist role I’ll be presenting few ideas about why ‘Your Future is NOT an App’, then later in the day facilitating an onstage debate about Disruption’s role in Innovation. And if it is anything to go by from last year’s event, I’ll have an opportunity to learn a significant amount. But back to the headline about Digital Agencies Failing –
As a technology agnostic, I don’t buy into the ‘all tech is good’ or ‘all tech is bad’ view of the world. What I’m looking for is how tech might be used and whether that will be an improvement on today. And this is where the demise of digital companies begins because unless they focus on the end user, they can get caught up in everything the technology can do, and miss the important ‘people’ factor.
I’ll come back and add more ideas in after tomorrow about what I said. In the meantime, you can check out AIMIA’s #V21 Digital Summit website
China’s Gift to the world, the #CaronaVirus is not yet as severe as what the US gift to the world (Spanish Flu) was, and still signs are clear that disruption to normality is the key theme. In that the light, the Australian Football League (AFL) need to plan for crowd free rounds. Because that’s…
Read More >Potential Impacts of the Carona Virus will cascade across the globe. With deaths on track to climb quickly now that it has reached epidemic proportions of infection, the fat tail extends to the corporate sector. With whole areas of China on lock down, factories are shuttered and with it, Multinational and local firms who’ve…
Read More >Five days ago I tested positive for Covid. Here’s a bit of what the story has been like so far Tuesday was spent moving on of the offspring out of their rental property in country Vic and back down to Melbourne’s suburbs. A hot day of heavy lifting and a fair bit of driving. By…
Read More >Decision making is an interesting field of inquiry. I’m about three months in to a long term contract with an organisation working on enabling its people to be more effective and the thought that keeps popping into my head is ‘Start with the End’ When you start with the end in mind (know your desired…
Read More >There’s a little problem with food production in the world that not many people want to talk about. About half the world is being starved to death whilst we are seeing a spike in obesity due to over-consumption of food. The strange thing about that issue is that both ends of the food consumption divide…
Read More >My most recent long term client contract had me specialise in Employee Engagement, something I’d done consistently at the Senior and Middle Managers level. But this client need was across the board and at a time when major changes were occuring. With a previous survey of their staff in two states and across three…
Read More >Great to see some quality collaboration between the City of Casey and City of Greater Dandenong aimed at addressing or tackling Social Issues and importantly bridging the divide between ‘our area’ and ‘their area’ artificial boundaries. Well done to both Councils Here’s the oveview of what they’re doing. This one looks to be an…
Read More >Most people who’ve been involved in planning and strategy development will have heard of VUCA – Volatile, Uncertain, Complex, Ambiguous. Emerging out of the US War College in 1987, it’s come to be more widely used by consultancies aiming to at least ‘sound smart’. But that’s not the main problem with its usage Instead…
Read More >In short – ‘No’. In days of yore manufacturing data meant jobs being done, employed people being paid, sales being made. But with robotics and off-shoring in many parts of Australian manufacturing, it’s no longer the value indicator it once was. In the US it is an even less reliable indicator because in the…
Read More >I’ve writen a fair bit over the years about the need to move futures thinking out of a theoretical approach and into a more applied model. Recently I’ve come off a 6 month project working with the Asian Productivity Organisation, an entity that brings together 20 member countries and their core government policy…
Read More >