From Foresight Foreplay to Corporate Consummation
At the AustForesight 2007 Conference, Strategic Futurist Marcus Barber and fellow Futurist Steve Tighe presented their take on what is required to enable futurists to be seen as more relevant to the Corporate world. Drawing on their shared experience as facilitator and client, they detailed the journey of foresight and futures across the past 50 years and posed the question ‘where’s Wally? – why is it that of the three children put up for adoption in the 1950’s: ‘Strategy’; ‘Marketing’; and ‘Foresight’, foresight remains the ‘ugly sibling’? Their presentation
‘From Foresight Foreplay to Corporate Consummation’ borrowed well known book titles and showed what it means for foresight practitioners to become more relevant and more in demand from the corporate world. In essence futurists were encouraged to less thinking about the future and less talking about the future and put themselves in a position to be thumped, bumped and jumped’ by their clients. A copy of their presentation can be found here
China’s Gift to the world, the #CaronaVirus is not yet as severe as what the US gift to the world (Spanish Flu) was, and still signs are clear that disruption to normality is the key theme. In that the light, the Australian Football League (AFL) need to plan for crowd free rounds. Because that’s…
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Read More >Decision making is an interesting field of inquiry. I’m about three months in to a long term contract with an organisation working on enabling its people to be more effective and the thought that keeps popping into my head is ‘Start with the End’ When you start with the end in mind (know your desired…
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Read More >I’ve writen a fair bit over the years about the need to move futures thinking out of a theoretical approach and into a more applied model. Recently I’ve come off a 6 month project working with the Asian Productivity Organisation, an entity that brings together 20 member countries and their core government policy…
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