Posts by Marcus Barber

Being someone who questions the value of technology before climbing on board, I’ve been perhaps a tad slow to check out the Google Chrome web browser. Mistake! Given it’s speed and ease of use, the first couple of days have impressed me greatly and I’m mindful that I don’t have all the working of its…

In preparation for work with a couple of clients in the past fortnight I’ve had to throw myself into substantially more ‘tourist’ style activities than I have for quite some time in an attempt to answer the following question: ‘How do we get more people to come here?’ Yes there’s a lot of fun to…

Whilst the counting of votes is over the election is yet to be completed. Right now the discussions continue between the ‘three amigos’ who are clearly maximising their time in the spotlight, and the two leaders of the major parties. And whilst the media is fixated on who ought to be, deserves to be, should…

If you’ve seen any of the media campaigns for the Australian Federal Election you could have come to the following conclusions: Julia Gillard had a fixation with hand getsures; Tony Abbott had a fixation on Boats; and the Greens had the best Television Commercial not only of this campaign but of any other they’ve had…

If you’ve been following any of the mainstream media election coverage here in Australia (stuff in the usual papers, radio and TV programs) you’ve no doubt got a good understanding of what is going to happen on election day. The mainstream media synopsis thus far is that a) Julia Gillard got off to a good…

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn   Here’s the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I…

A series of recent activities has me writing on the idea of ‘future strategy’ and how different organisations are approaching their future development. What is interesting is the strong sense that preparing for your potential future requires multiple paths forward, not a single ‘home run’. To that end I’ve recently considered sporting bodies and local…

Stephen Downes is one the handful of bloggers I follow consistently. I do so because Downes (unlike many others unfortunately) like to write about his thinking AS WELL AS promoting the thinking of others, whether or not he agrees with them. In that way you get a solid collection of alternative views within his field…

Coming off what has been undoubtedly my busiest period (3 months) in the past decade, I’m in the throws of catching up on some light reading. I usually have at least two books on the go and my preference is for the books to be about diverse topics because it allows the mind to seek…

Every now and again you have an opportunity to listen to some rare insights to an industry sector. These opportunities are typically rare because the insights need to come from someone who not only ‘knows their stuff’, they need to be able to translate their knowledge in a way that the average person in the…