Why You Need to Read ‘Invisible Women’ Now
If you’re involved with setting policy, allocating funding, designing products or services and delivering on them, then one book you simply must have read is the absolutely astounding ‘Invisible Women’ by Caroline Criado Perez.
What Perez has done with this book is ALL OF THE RESEARCH you need to have available to you when you make decisions about your business. It is a jaw dropping piece of work for it lays bare just how badly things can go wrong, when you’re missing crucial data in your workplace, in your design team, in your strategy department.
Women reading the book will probably get angry. Sure you’ll have lived it, but just the extent of the battle in ALL domains of society is covered.
If you’re male, you might find this book confronting for it shows just how much your organisation is probably missing when it comes to making effective and profitable decisions. Trust me, you won’t like what it exposes, the short sightedness of the people you work with (maybe even your own thinking) and how that short sightedness is costing you hundreds of thousands or even millions of dollars every year. Of course you’ll be concerned about the (now?) obvious social implications, and given the decision bias we all tend to cling to, this book is the starting point for change – just why do ‘we’ ignore this opportunity?
It’s worth the discussion. It’s an eye opener. And like a good family barbecue where the salads have been made, guests invited, house cleaned, meat bought, drinks organised, tables set, kids tendered for, all YOU have to do men, is read it. Like cooking the meat, knowing what’s in the book and acting on it will bring you high praise and huge benefits. Trust me though, the prep work has already been done.
Strategic Futurist Marcus Barber will be kicking off proceedings at the 2008 Regional Produce Summit in Wangaratta on the 20th of October where he’ll detail some of the emerging issues likely to impact upon the tourism and food sector in the foreseeable future and suggest ways that businesses in the sector might be able to…
Read More >Strategic Futurist Marcus Barber will both key note and act as Master of Ceremonies at the Lockhart Industrial symposium on the 9th of October, in Lockhart NSW. Marcus will discuss the clear business advantages that Eco Industrial parks provide to businesses, the way that symbiotic supply chains work to improve business resilience and the way…
Read More >Marcus Barber joined host Tim Cox and co-host, author and writer Andrew Peglar on the Conversation hour to muse about the types of futures one might expect to see in coming years. After Tim asked for clarification between a General, Theoretical and Strategic Futurist, Andrew kicked off with a question over the singularity. The…
Read More >Members of the Futures Foundation and the AFFA will be congregating in Pearl Beach in the coming weeks to consider the state of play in the Australian Futures community. Given the emerging challenges in Australia and around the world, the futures community requires just as much serious contemplation and forethought as does any one …
Read More >One of our many Nordic watchers, Are Thorsteinsson, has posted the Future Matters segment looking at the future of robotics, along with marking up full language captions in Danish. Although a couple of years old now, the early signs listed in this segment are only now coming into more mainstream focus Strategic Futurist Marcus Barber…
Read More >Strategic Futurist Marcus Barber has contributed a chapter to Volume Five of the ‘Death and Anti-Death’ Anthology which has just been published by Ria University. With contributors including Aubrey de Grey and Kevin Kelly and edited by Dr. Charles Tandy, Volume Five in the series is dedicated to the memory of Loren Eiseley, the renowned…
Read More >One of the challenges for one aspect of the world is fuel and the price of fuel used for private transportation. I use the word ‘aspect’ quite deliberately because the ‘aspect of the world’ that seems to be making the most noise about rising fuel prices is by and large the ‘westernised’ world – that’s…
Read More >With the theme ‘Moving Forward, Supply Chains of the Future’, Strategic Futurist Marcus Barber will open the Australian Supply Chain and Logistics Conference in Brisbane in July on behalf of the Supply Chain and Logistics Association of Australia. Details for the conference can be found below. The focus on the future of supply chains…
Read More >When it comes to quality strategic futures work as part of making the pragmatic decisions that shifts beyond theoretical futures work, I encourage my clients to question the assumptions they make about the information they have available to them. Which is why I am recommending the book ‘Gang Leader for a day – a rougue…
Read More >Strategic Futurist Marcus Barber was well and truly forced to justify the existence of his profession when venturing along to Jon Faine’s Conversation Hour last week. Co-hosted by Cath Pope the discussion looked at the role of Futurists, the Australia 2020 Futurists Summit and Jon’s scepticism around the role of futurists.. Along with Janoel Liddy,…
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