Why You Need to Read ‘Invisible Women’ Now
If you’re involved with setting policy, allocating funding, designing products or services and delivering on them, then one book you simply must have read is the absolutely astounding ‘Invisible Women’ by Caroline Criado Perez.
What Perez has done with this book is ALL OF THE RESEARCH you need to have available to you when you make decisions about your business. It is a jaw dropping piece of work for it lays bare just how badly things can go wrong, when you’re missing crucial data in your workplace, in your design team, in your strategy department.
Women reading the book will probably get angry. Sure you’ll have lived it, but just the extent of the battle in ALL domains of society is covered.
If you’re male, you might find this book confronting for it shows just how much your organisation is probably missing when it comes to making effective and profitable decisions. Trust me, you won’t like what it exposes, the short sightedness of the people you work with (maybe even your own thinking) and how that short sightedness is costing you hundreds of thousands or even millions of dollars every year. Of course you’ll be concerned about the (now?) obvious social implications, and given the decision bias we all tend to cling to, this book is the starting point for change – just why do ‘we’ ignore this opportunity?
It’s worth the discussion. It’s an eye opener. And like a good family barbecue where the salads have been made, guests invited, house cleaned, meat bought, drinks organised, tables set, kids tendered for, all YOU have to do men, is read it. Like cooking the meat, knowing what’s in the book and acting on it will bring you high praise and huge benefits. Trust me though, the prep work has already been done.
Futurist Marcus Barber will be joining ABC’s Vicki Kerrigan in Darwin for the first of an ongoing discussion about the future this Wednesday. Each week on Wednesday afternoon’s, Vicki and Marcus will discuss the future of something, how we prepare for the future, what the future looks like for some industries and other related futures…
Read More >The panel session at the National Manufacturing Week 2011 went well though with four of us on the panel, time was quite compressed. Some really good thoughts from Phillip Chindamo from AIG, Damon Cantwell from Deloitte and Erol Harvey from Minifab, delightfully chaired by Sandra George from SEBN at the City of Greater Dandenong. Rather…
Read More >On Thursday I’ll be part of the panel that wraps up the National Manufacturing Week 2011 in Melbourne at the Melbourne Convention & Exhibition Centre under the theme of Meeting the challenges of the next generation of manufacturing with a focus on Innovation and Sustainability. It should be an interesting chat as we consider what…
Read More >There’s lots to like about borrowing ideas from other areas especially where those ideas can lead to a significant positive shift. In the link below, Zaid Ali Alsagoff an educational blogging specialist highlights why the Finnish Education system stands as a potential model to embrace. And whilst there are examples of this type of thinking…
Read More >Environmental Scanning (ES) is the process of paying attention to the world in which you operate in order to identify and gain a sense of potential signals of change in how your world is developing. When discussing the idea of ‘change’ we need to be clear – a potential signal of change is likely to…
Read More >When it comes to water management, there’s something of potential value that Victoria could learn from Western Australia’s weather given discussions about new dams If you have almost 60 days straight of above 30 degree days with pretty much no rain, how do you fill the dam? Well you don’t but you’ve put all of…
Read More >The natural disasters we’ve seen recently around the world have shown us much about the communities in which they’ve occurred. The images emerging from Japan, New Zealand and Australia as they’ve faced earthquakes, tsumanis, floods and fires stands on stark contrast to the mainstream media stories that suggests people of the world are not willing…
Read More >Hi everyone – a quick note to let you know that our phones lines have been down for a while now and we are working on getting them fixed. Our apologies for any inconvenience this may have caused you. In the meantime, try using either our 1800 number where you can leave a message only…
Read More >ABC journalist Adam Stephen interviews Marcus Barber on the subject of GM foods and whether they might be more widely embraced as part of the global food requirements The interview (about 3& 1/2 mins) is available in MP3 format here and a link to the shorter web article is here. Some key points –…
Read More >South East Business Networks, the City of Greater Dandenong’s longest running business development program, is an exceptional avenue for learning about issues to do with Manufacturing. This week they provided one ‘out of the box’ with an excellent presentation by Professor Goran Roos, a worldclass expert on Manufacturing and currently South Australia’s Thinker in Residence.…
Read More >