Why Coal’s biggest problem right now, is not renewables

There’s no doubt that coal has a legitimacy problem with large swathes of the public around the world. Once a darling of energy and still in relative abundant supplies, Coal provides significant levels of energy per gram consumed. Yet the end outcome is now known to be incredibly harmful to localised communities needing to breathe air filled with particulates, as well as the climate heating properties of its use. With renewable energy sources being positioned for rapid uptake, it’d be easy to think that Coal’s major problem is renewable energy alternatives. But if you’re in the coal Industry and thinking you need to hold the tide against renewables, you’re fighting the wrong tide

So let me go out on a limb here. The Coal sector’s biggest problem is not holding the tide against renewables – that link has already been established despite numerous Government’s policy changes and uncertainty. Instead, what is galvanising the ‘anti-coal’ proponents is an energy source much closer to the coal sector – fracking.

Coal seam gas extraction is quite frankly a pariah in energy. Around the world, the threats to land use, poisoning of water supplies, depletion of fresh water for townships and more, has heightened awareness of the need for alternatives to such a point, that movements once considered miles apart, have discovered a significant alliance and likeness. The ‘green’ and ‘farm’ goroups have been forged together to hold off fracking, to retain arable land, to allow farmers to manage their own land without the destructive and toxic chemicals utilised by the fracking industry potentially poisoning their farms forever.

This anti-fracking movement has provided the energy to significantly question the viability of developing new coal resources. Fracking is the weird relative at the family BBQ. No one really wants it but it turns up uninvited and with long term impacts unknown (but not likely to be beneficial).

That Coal seam gas exploration has not provided ANY benefits to consumers in New South Wales is well know with a state-wide price rise INCREASE of almost 20% being attributable directly to export of gas overseas. These price jumps have encouraged (even forced) consumers to seek out alternatives, and yet again, renewables, particularly solar, continue to benefit. And consumers now have a price point that even without feed in tariff payments, the cost of a solar system is at a level where many still proceed regardless. The CSG sector is actively working against any chance that coal might have led the drive to a managed draw down of it’s assets.

If existing coal players want to be able to find ways to maintain a business by having the lead time to develop cleaner options for coal, they need to focus on putting the racking sector back in pandora’s box. Until they do (and the longer they take to do so) the viability risks grow and community acceptance levels decline. Renewable energy is not Coal’s biggest problem – it’s CSG fracking.

Futurist calls 2011: International Year of Solutions

Dec 19, 2010

Reckon it’s time we had a focus on getting things done and so I am declaring 2011 to be the ‘International Year of Solutions’. Seems to me that a lot of talk fests have been gobbling up the neuronal space for a few years now with insufficient ACTION being generated – just lot of promises…

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Customer Service – why the future is BEGGING you to get it right today

Nov 24, 2010

Another stream of consciousness on the customer service theme that I come back to frequently. If you’ve ever received one of those scam emails from say ‘the past Minister of the Immigration and Business Department in Nigeria’ seeking your assistance at repatriating funds for which you’ll be paid a fortune, or those other scams claiming…

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Active TV slowly emerging

Nov 16, 2010

A shift is underway in television in Australia and it has nothing to do with digital versus analogue or the pay versus free shifts. Instead we are finally seeing the promise of TV as a medium of engagement. That promise sees a shift from the passive watching of TV (a ‘push’ approach) to the active…

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Do fairytales come true?

Oct 27, 2010

That will be the question many will be asking leading up to the replay of the AFL Grand Final this Saturday between Collingwood and St Kilda. Regardless of the outcome, the AFL have already had their fairytale come true courtesy of a drawn game which is believed to have handed the AFL a bonus likely…

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A quick plug for Google Chrome

Oct 25, 2010

Being someone who questions the value of technology before climbing on board, I’ve been perhaps a tad slow to check out the Google Chrome web browser. Mistake! Given it’s speed and ease of use, the first couple of days have impressed me greatly and I’m mindful that I don’t have all the working of its…

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What Businesses can learn from Tourism (and vice versa)

Sep 11, 2010

In preparation for work with a couple of clients in the past fortnight I’ve had to throw myself into substantially more ‘tourist’ style activities than I have for quite some time in an attempt to answer the following question: ‘How do we get more people to come here?’ Yes there’s a lot of fun to…

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Why who the next Prime Minister is might be of little importance

Aug 29, 2010

Whilst the counting of votes is over the election is yet to be completed. Right now the discussions continue between the ‘three amigos’ who are clearly maximising their time in the spotlight, and the two leaders of the major parties. And whilst the media is fixated on who ought to be, deserves to be, should…

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May we get the Goverment we both deserve AND need

Aug 20, 2010

If you’ve seen any of the media campaigns for the Australian Federal Election you could have come to the following conclusions: Julia Gillard had a fixation with hand getsures; Tony Abbott had a fixation on Boats; and the Greens had the best Television Commercial not only of this campaign but of any other they’ve had…

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Is Mainstream media a reliable guide to the 2010 Australian Federal Election?

Aug 12, 2010

If you’ve been following any of the mainstream media election coverage here in Australia (stuff in the usual papers, radio and TV programs) you’ve no doubt got a good understanding of what is going to happen on election day. The mainstream media synopsis thus far is that a) Julia Gillard got off to a good…

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‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website

Aug 1, 2010

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn   Here’s the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I…

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