When Organisational Visions are Statements of Delusion

For over a decade I worked with organisations in for profit, not for profit and government sectors. I’ve advised organisations in Europe, North America, Asia and beyond. Some organisations have been multi nationals, long standing, privately owned, publicly held, socially aware, profit focused and more. I’ve managed million dollar portfolios and client accounts of just one. I’ve been engaged for a mere hour up to projects lasting a number of years. And of all areas of operation, I’ve discovered just one area that connects all organisational types – the Organisation’s Vision

If you’ve followed any of the stories on LinkedIn, HBR, Success et al and beyond, there’s a fair chance that you’ve read about the ‘importance of a Vision’ or ‘Why the Leader’s Vision is paramount’ and ‘How to get others to follow your Vision’ and so on. It’d be fair to conclude that, based on the sheer volume of stories that discuss leadership and business results and organisational culture and the like, that everyone pretty much has the idea of Vision bedded down to a fine art.

So now, as a specialist assisting organisations to make better decisions about their future, allow me to offer the following thought for your consideration and cogitation:
Most Organisational Visions are Statements of Delusion

Please believe me when I say that in a number of cases with this assessment, I’m being kind.

Thankfully the situation is not irretrievable. Far from it. And the change required from delusion to enlightenment is a discipline that few organisations are aware is required. It is NOT that the Vision is not encased in a sphere of positive intent – most organisations I have worked with and for truly did want to achieve great things. The leadership team really did want to set the bar high, to leave a legacy of greatness.

Sadly, the vast majority will come no where near achieving the Vision they have set, not for lack of desire, but for lack of process. And lacking in an effective process, the Organisational Vision is little more than a statement of delusion.

Here then is the key for ensuring a Vision is Outcome focused, not dreaming focused.
1) If your Vision has been created top-down, expect ongoing difficulty with achieving it. Top down Visions are fine, but they are NOT your Organisation’s Vision, they’re YOURS. Until you can show your employees how achieving YOUR Vision will help them to achieve THEIR Vision, you are kidding yourself if you believe that your Vision will help drive performance or change culture.

2) If the Organisational Vision is not referred to at every meeting, you aren’t keeping the focus on the final desired destination.

3) If your Vision contains elements that you ALREADY have, then it is no longer a ‘Vision’. Once achieved, your Vision should change to something you want, not something you have.

4) The second biggest cause of delusion with Organisational Visions is a failure to specifically identify the capabilities required to deal with those barriers/obstacles/opportunities that are between you and your Vision. If you do not have the required capabilities you can NEVER achieve your Vision and it is delusional to think otherwise. Start identifying and building the capabilities you need

5) If your Vision does NOT have a stated end date, you’re engaged in delusion. This is the area I get the biggest push back from others in my field and often from senior management teams and boards. And let me tell you this – drawing a line in the sand, fixing an ‘end date’ is the spark that will set you on your way. Without an end date you’ll drift aimlessly and your organisation will lack accountability – you’ll be deluded into thinking you are making progress

So there you have it. The challenge is not insurmountable and it does require discipline. It is likely you DO have the capabilities to ensure your Organisational Vision can pull you forward, can drive results, can enthuse the workplace. And the process is what is needed to maximise the value of your Organisational Vision. Merely having one without the discipline to attainment, is delusion.

When a Car Insurance company leaves a bad taste in your mouth

Mar 2, 2009

It is a tad unfortunate that in the past couple of weeks I’ve had to experience the way in which one of the players in the car insurance industry treats its customers. I haven’t lost a single demerit point since well into last century and consider myself a pretty safe driver. So a couple of…

Read More >

Recession Proof Marketing – how to survive and thrive in a recession

Mar 1, 2009

Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David…

Read More >

2009 – Living with an economic downturn – a view from Russia

Feb 15, 2009

At the Long Now group run by Stewart Brand, they have regular guest speakers on a whole range of topics. Recently they had Russian Dmitry Orlov who discussed what happened in Russia during the economic crisis in the early 1990’s and what people around the world might need to do to prepare for the current…

Read More >

2009 – a year for Playing ‘Catch-Up’ (Part 1)

Jan 18, 2009

This is Part one with Part two (looking at who will probably better off at this time next year) to come shortly. If you are in a position to sharpen your thinking, catch a breath or use some time to improve your understanding of the ways in which we create our societies, then I have…

Read More >

Ahead for 2009 on 774 ABC’s conversation hour

Jan 12, 2009

What’s emerging for 2009? What might shape the near term future, what can we do about it and what are some of the indicators suggesting change or otherwise? Strategic Futurist Marcus Barber joined Raphael Epstein and co-host Denise Scott, as part of the panel to answer the questions on the 774 ABC’s conversation hour today……

Read More >

2008 – what a year it was!

Dec 27, 2008

Yes you read right – thinking ahead I’m anticipating an amazing 2008. Happy new year to all for when it happens (depending on the calendar you subscribe to) and I look forward to some fun, challenges, stresses and enjoyment for the year ahead. Marcus Barber 🙂 PS – Hope 2007 was a good one

Read More >

Australian Strategic Planning Institute work shop in Sydney fully booked

Dec 7, 2008

The Advanced one day Strategic Planning Workshop in Sydney on the 11th of December at Rydges World Square is now fully booked For inquiries about the next series of dates for the 2009 series, keep an eye out on The Australian Strategic Planning Institute website at www.taspi.com.au or contact us via email here

Read More >

Heading down the drain with the ‘4 Minute Shower’

Nov 16, 2008

Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. There’s lots of talk right now about technology solutions and ways in which societies can change the way they use water – there’s conferences and ‘talkfests’ a plenty featuring many of the industry…

Read More >

Blackwood 8 fundraiser assists the Ludwig Institute for Cancer research

Nov 3, 2008

The second annual fund raiser was held in late October and attended by almost 300 people. Marcus Barber offers a brief update: The Blackwood 8 commitee put together a great fund raiser on behalf of the Ludwig Institute for Cancer Research in Melbourne. With a delightful crowd warm up by Greg Champion of the ‘Coodabeen…

Read More >

Regional Produce Summit slides now available

Oct 21, 2008

The slides used as part of Marcus Barber’s key note address to the Regional Produce Summit are now available via the link below   Held at the Wangaratta Gateway Motel (and the first conference event staged in its very impressively redsigned function room) the conference brought together a range of speakers to discuss culinary tourism,…

Read More >