Time to combine Life Cycle design & penalties for environmental waste to solve a ballooning problem
Organisations like CleanUp Australia and Take3.org have (along with many others) taken a leading role at identifying and removing waste that has entered our environment. Their efforts are fantastic yet have one clear problem – they rely on volunteers to clean up the mess of others, after the fact – it’s a ‘playing catch-up’ strategy. So I’m thinking that the time is now right to use the ‘end of life-cycle’ product design approach to put the onus on product manufacturers to lift their game.
I’ve been particularly inspired by two recent images that landed on my desktop. One is of a pile of cigarette butts in a carpark at the Townsville Hospital (how’s that for Irony!) and the other was of the (mainly) plastic/soft drink related rubbish collected on Bondi beach among others (find those images here). Here’s what we know really well – when you put the emphasis of product returns back onto the producer, they change their models of behaviour and often, use product designs to do so.
So what we need right now is a $1 per cigarette butt penalty to be applied to makers of cigarettes for any of their butts collected from parks, railway stations, beaches etc. We know that cigarette companies will be keen to do this because they’re wanting to ensure they can brand their cigarettes – so now EVERY butt will have their name clearly stamped on it.
And let’s extend the idea to drink containers whilst we are at it. We all know it’s been working in South Australia for years, we all know NT is bringing it in but has had a massive rejection by Coca-Cola threatening legal action (though I think that is because Coca-Cola are trying to bring in their own version of plastic and don’t want supplies of existing plastic to come back online – don’t quote me, just a thought). So let’s say, oh, $1 per plastic container collected in a local Council precint. How quick do you think drink makers will embrace the idea of a 10c deposit scheme then?
And next, TV’s (say $100 per dumped TV) PC’s ($100)
How quickly will product designs focus on end of lifecycle as the penalty invoices start rolling in?
The MP3 file below captures part two of our chat looking at the Future of Sex. Picking up on the theme of new technology that popped up towards the end of our first discussion in week one, here we move onto haptics and holographics and the extension of that technology from beyond the bedroom and…
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Read More >I join Vicki Kerrigan on ABC Darwin radio where we continue our discussion about the future of sex. We consider three main areas in this session – smart phone applications; remote relationships and the combination of haptics and holographics as one the emerging means by which we’ll maintain physical contact. You can download the…
Read More >In this chat with Vicki Kerrigan on radio ABC Darwin we discuss the future of sex. This is the first of potentially three conversations where we look at the increasing reach of technology way beyond current online match making sites, the social pressures driving the use of technology as well as the use of technology…
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Read More >Unfortunately it looks like my main email address has been hijacked and has been used to send out a series of spam emails. I’d like to apologise to anyone who has received some junk email purporting to come from ‘desiredfutures’ with a series of html links asking you to go and have a look. You…
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Read More >Deciphering the hype from reality with regard to drug use can be a challenge for most of us. Professor David Nutt in the UK has given me permission to post a link to the paper he has co-authored with Ruth Weissenborn that looks at the reality of a comparison of harm caused by two common…
Read More >Vicki Kerrigan and I finished off our discussion about the Future of Clothing on ABC Darwin yesterday. We discussed invisibility style cloaks, singlets that monitor your heart rate and stress levels, runners that capture electricity to power your wearable electronics and a few philosophical questions regarding our ability to deal with stress. The file…
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