Thinking outside the cloud – a new tourism angle for Queensland
Queensland is one state that leverages its weather to the hilt – and the fact is the ‘Sunshine State’ earns its reputation. The odd thing is that in the past week I’ve spent in the Gold Coast experiencing the warm, humid and often wet weather it has occured to me that Queensland might be missing a massive tourism angle.
And that angle is ‘rain’. Now this might seem a little bit out of the box and, given that parts of Queensland has started to experience lots of rain at a time when some of its core target market for tourism have been experiening ‘none’, perhaps its time that the Sunshine State started to embrace the abundant rainfall as a reason why people in Melbourne or Adelaide should come to Queensland for a holiday.
‘Experience Rain and make a real holiday of it’. Hey, its just an idea and perhaps the Sunshine State could benefit from thinking outside the clouds!
Have just spent a few hours discussing the Future of Money, hosted by James Bibby at Microsoft in Sydney and facilitated by Peter Vander Auwera from SWIFT/Innotribe. I’d like to flag that everyone understood that the session was way too short for such a big topic and everyone would agree that we just scratched the…
Read More >Ernst & Young and GreenBiz have completed a survey of business executives looking at the development of Corporate Sustainability around the world. The report shows that there has been a clear rise in awareness; that employees are a core source driving sustainability actions; that reduction of costs is a core appeal and that return on…
Read More >On the eve of ANZAC day here in Australia ABC Radio Darwin’s Vicki Kerrigan chats with futurist Marcus Barber on the future of war – what the future triggers of war might be and how war will be fought Increasing technology or less technology? Haves versus the have nots? On a pretty serious topic…
Read More >In this chat with Vicki Kerrigan on ABC Radio Darwin, we chat about workplace design and the need to create functional workplaces – something the ‘open-plan’ model fails utterly at delivering. Click on the link below Futurist Marcus Barber on ABC Radio Darwin discussing the future of workplace design and the challenges of dysfunctional workplaces…
Read More >Columbia University’s Earth Institute have just made publicly available their World Happiness Report, joining the expanding list of happiness reports emerging ultimately from Bhutan’s Happiness Index. There’s some interesting results in this one and some that you might expect were more obvious, like the idea that at a certain point, more money won’t make you…
Read More >Whilst the main thrust of Australian economic activity is said to be in the hands of the Federal Government, we should not overlook the significant role that Local Council Government’s can have. As the Federal Government wrestles with falling taxation revenues and an apparent inability to get the message across about distributing the income of…
Read More >Strategic Futurist Marcus Barber chats with Vicki Kerrigan on ABC Radio Darwin about the challenges facing the Northern Territory, the farming and mining sectors. In summing up the emerging signs of a clash between agricultural uses of land and land use for resource and mining needs, Marcus uses the phrase ‘Eat or Extract’ as the…
Read More >As most of you know I nominated this year as the 2012 International Year of Resilience because frankly, that’s what I reckon large chunks of the world need right now. The twitter feed is #2012YearofResilience. I sent a few of these tips out at the start of the year and have seen a few of…
Read More >A new city is due to emerge in Darwin over the coming couple of years and the key question is – what sort of attention is being paid to weather related disasters in the design phase? Paul Dale on ABC Radio Darwin chats with futurist Marcus Barber about planning and weather. You can download the…
Read More >Dorothea Mackellar’s poem ‘My Country’ is best known for its second verse – “I love a sunburnt country, A land of sweeping plains, Of ragged mountain ranges, Of droughts and flooding rains”. As vast tracts of Australia again face the prospect of massive floods I wonder if our Urban Planners ever consider the significance of…
Read More >