There’s No such Thing as a Normal Future

The last couple of months have been hectic to say the least, with a myriad of client engagements across an array of industry sectors. And as you can see from the list below one thing is clear: EVERYONE wants to understand what is shaping their future and how they might be able to influence that more to their liking. And that is one of the reason I love what I do – being involved in facilitating a deliberate search for understanding. Many thanks to all of the clients both past and ongoing for providing that opportunity

This recent hectic period has seen me working with City of Greater Dandenong and the SEBN group exploring the future of manufacturing; Western Water assessing changes in consumer needs and water demands; Knox City Council’s central planning team looking at planning effectiveness, changing demographics and resource use for achieving the Council Vision; Investor’s Edge considering the way changing job profiles and employment will influence housing investment opportunities around Australia; I’ve delved into the way digital technologies will influence three key areas of society: ‘Cash, Cars and Coitus’ on behalf of AIMIA; worked with Dandenong Neighbourhood House in organisational strategy; guided three separate groups developing emergency housing platforms for the world (watch this space); and delivered a key note to the Property Council of Australia about emerging issues in city design and the demand for more sustainable design parameters in various constructions.

And that’s not the full list! Always varied, always interesting and always about rhe future and what can be done to shape it or adapt to it. How lucky I am to be involved! Bring on next year…

Housing Crisis and A Difference to a Difference of Opinion

Jul 3, 2007

Last night the ABC program ‘A Difference of Opinion’ looked at the issues of the housing affordability ciris. The panel provided some quality perspectives as to what was causing the challenge and what kind of actions might need to occur in order to address the issue with Ross Gittins’ early observation that the debate completely…

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Sustainability as a Source of Competitive Advantage

Jun 22, 2007

Dan Atkins, former manager of Environmental policy at Toyota and now Director of Sustainable Business Practises and Strategic Futurist Marcus Barber will speak at the South East Networks / VicUrban Business Breakfast at the Sandown Racecourse on Wednesday the 27th of June. Both Dan (who’ll discuss how Toyota applies its Environmental Policy in order to…

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Future Alerts Subscription Service now Monthly

May 27, 2007

Looking Up Feeling Good’s advanced signals reporting service ‘Future Alerts’ is now available as a monthly subscription offering. Designed to provide your organisation with signals indicating potential change, each report comes with analysis of the signals and how they might impact your business. Applying some advanced Environmental Scanning process, including the ‘VSTEEP’ model, you can…

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Marcus Barber invited to attend World Water Week in Stockholm 2007

May 11, 2007

Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute’s prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission ‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’ forms part of the key workshop item of ‘Managing Future Consumer Demands’ which…

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May Brainnovation Session now open

Apr 26, 2007

The May Brainnovation session is open for bookings. If you’d like to be invited to attend this highly focused, creative and thought provoking session please contact us. We’ll send you an invite and as these sessions are strictly limited to no more than 15 people, it’s ‘first in – best dressed’ for acceptances! You’ll be…

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Authenticity & the Craft of Brewing Beer

Mar 29, 2007

Every now and again you discover something well ahead of the general public that is worthy of further investigation. That is the key advantage of being a futurist – you get to spend a lot of your time just looking for signals of change. In this case it is the soon to be opened Barleycorn…

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Strategy and Game Shows

Feb 27, 2007

Marcus Barber joined Brigette Duclos on the Channel 10 program ‘9am with David & Kim’ to discuss strategy and the game show ‘Con-Test’ How do game shows reflect our approach to strategy and what does it mean for the business decisons we make? This will be the subject of an upcoming ‘Ideas Piece’ to appear…

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Advanced Organisational Strategy (AOS) Events

Jan 24, 2007

Your Advanced Organisational Strategy events coincide with a specific need for your business and lead to excellent outcomes. These events are customed tailored to help you solve an organisational challenge or to answer a key exploratory question for you. The AOS focuses on two main objectives – to create a specific ‘How to’ for solving…

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Innovation & Counter Intuitiveness

Jan 23, 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of…

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