There’s No such Thing as a Normal Future
The last couple of months have been hectic to say the least, with a myriad of client engagements across an array of industry sectors. And as you can see from the list below one thing is clear: EVERYONE wants to understand what is shaping their future and how they might be able to influence that more to their liking. And that is one of the reason I love what I do – being involved in facilitating a deliberate search for understanding. Many thanks to all of the clients both past and ongoing for providing that opportunity
This recent hectic period has seen me working with City of Greater Dandenong and the SEBN group exploring the future of manufacturing; Western Water assessing changes in consumer needs and water demands; Knox City Council’s central planning team looking at planning effectiveness, changing demographics and resource use for achieving the Council Vision; Investor’s Edge considering the way changing job profiles and employment will influence housing investment opportunities around Australia; I’ve delved into the way digital technologies will influence three key areas of society: ‘Cash, Cars and Coitus’ on behalf of AIMIA; worked with Dandenong Neighbourhood House in organisational strategy; guided three separate groups developing emergency housing platforms for the world (watch this space); and delivered a key note to the Property Council of Australia about emerging issues in city design and the demand for more sustainable design parameters in various constructions.
And that’s not the full list! Always varied, always interesting and always about rhe future and what can be done to shape it or adapt to it. How lucky I am to be involved! Bring on next year…
Richard Pratt has succumbed to a battle with prostate cancer and there’s no doubt that many words will be written on paper destined to end up as recycle materials at his VISY Industries plants. There’s a harmony in that thought – all those words of type and paper discussing Richard Pratt will be recycling through…
Read More >Thousands of Australians are just receiving or are about to receive a pretty handsome cheque from the Federal Government as part of the economic stimulous package. The question then is ‘what do I spend this on?’ Below I offer a futurist’s view on where certain generational types might consider spending the bonus. As a…
Read More >It is almost a year since the Australia 2020 Summit was held in Canberra and it is expected that Prime Minister Kevin Rudd will provide feedback on the summit, the ideas it generated as well as the ideas of those not at the summit who provided input and thinking. Of course a lot has changed…
Read More >A few years ago whilst researching and generating ideas for the National Geographic Channel’s futures based TV shows ‘Future Matters’ I discussed the idea of what I then called ‘WEs’ or Wearable Electronics. I mentioned that this was a substantially different approach than portable electronics, which is what most mobile phones and laptop computers were…
Read More >It is a tad unfortunate that in the past couple of weeks I’ve had to experience the way in which one of the players in the car insurance industry treats its customers. I haven’t lost a single demerit point since well into last century and consider myself a pretty safe driver. So a couple of…
Read More >Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David…
Read More >At the Long Now group run by Stewart Brand, they have regular guest speakers on a whole range of topics. Recently they had Russian Dmitry Orlov who discussed what happened in Russia during the economic crisis in the early 1990’s and what people around the world might need to do to prepare for the current…
Read More >This is Part one with Part two (looking at who will probably better off at this time next year) to come shortly. If you are in a position to sharpen your thinking, catch a breath or use some time to improve your understanding of the ways in which we create our societies, then I have…
Read More >What’s emerging for 2009? What might shape the near term future, what can we do about it and what are some of the indicators suggesting change or otherwise? Strategic Futurist Marcus Barber joined Raphael Epstein and co-host Denise Scott, as part of the panel to answer the questions on the 774 ABC’s conversation hour today……
Read More >Yes you read right – thinking ahead I’m anticipating an amazing 2008. Happy new year to all for when it happens (depending on the calendar you subscribe to) and I look forward to some fun, challenges, stresses and enjoyment for the year ahead. Marcus Barber 🙂 PS – Hope 2007 was a good one
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