The risks of ‘greenwashing’ in a recession
Greenwashing is a term used to define marketing actions by organisations, claiming to take an environmental approach to their products or services, when in fact, they are doing nothing or very little. Greenwashing is a form of marketing hype, and in turbulent times, many companies may be contemplating ‘sexing up’ their image by tapping into the positive consumer sentiment of a environmentally friendly approach. But being caught ‘greenwashing’ is a huge reputational risk.
In a poll by ‘Treehugger’ over two thirds of all respondents doubted that a company’s environmental claims are not to be trusted. In their survey ‘Can we trust corporations when they use terms like sustainable and green’ (here) the overwhelming response is ‘no’. This bodes poorly for those who are found out greenwashing their company’s environmental efforts.
Taking this thinking a step further, this great little cartoon highlights the blanket approach used by companies in greening-up their marketing – well worth a look and well worth taking it more seriously than you might for behind the humour is a massive risk for greenwashing companies.
Or so it may seem. This quarter has seen me interstate facilitating some strategic planning workshops; overseas working with an established Government client, working with CGD, SELLEN, and Hilton Manufacturing among others here in Oz, a couple of weeks holiday down in Tasmania, and also the occasional radio interview looking at the ‘Future of…’. And…
Read More >Some thoughts flowing from my session discussing challenges in Futures Consulting posted by James Balzer: I’d explained to the group that what I do is engage employees in thinking about their own and their organisation’s future potential. My strong view over twenty years of work in this space is that employee engagement is DIRECTLY driven…
Read More >Tomorrow morning (Friday the 12th) I’ll be joining Elizabeth Kulas on Disrupt Radio discussing the Future Of Workplaces. There’ll be a particular focus on why most organisations choose to struggle because they rely on outdated models of employee management. A 7.15am kick-off where, in about 7 minutes or so, I’ll try to distill 20 years…
Read More >It’s extremely rare that I post to a specific article and say ‘go read this’, which is what I’m doing today. This article on goal directed intelligence at a micro level is a challenge to read. And I do recommend you read it because it pushes forward our understanding of how our biology and arguably…
Read More >If you followed my numerous posts over the years you know I like jumping in early on new products or services – not all have been successful, especially on Kickstarter and Indiegogo, but you roll the dice sometimes and see what happens. Over the years Looking Up Feeling Good was an early community investor in…
Read More >In the 1760s Josiah Wedgwood changed forever the nature of workplaces. He expanded his pottery business and constructed a new large scale factory that required two critical elements: a) Systemisation of processes to ensure consistent high-quality outcomes b) Skilled workers on site The systemisation required experimentation, observation, trials, failures and recording of data – what…
Read More >We’re delighted to announce that Neuro-Psychologist Dr. Kim Hazendonk of Positive Brain has accepted our offer to join our elite speaker’s group. We’re looking forward to bringing her to more groups across Australasia as she discusses effective workplaces, positive mind management, and managing busy lives. If you have a need for an engaging and passionate…
Read More >I flag my bias towards the need for a vastly improved approach to managing staff in the work environments. V A S T L Y improved. I’m still surprised at how clunky, disorganised or naive some senior managers are when it comes to that part of the business that considers ‘people’. And rather than cover…
Read More >An interesting public workshop in Perth in the first week of October introducing a varied group to the Organisational Evolution model. The Org-Ev is the model I developed for the start up of The Australian Strategic Planning Institute in conjunction with Steven Bowman. Given the diversity of the group, there were a number of surprises…
Read More >A note for those of you in Perth that there are just 4 spaces left for the Introduction to the Organisational Evolution Model workshop at Adina Apartments in Perth. The Org Ev model has been designed to enhance Strategic Planning and decision making and this introductory workshop is aimed at those looking to attend the…
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