The Reality about Hybrid Work

There’s a significant disconnect with a number of articles on ‘Hybrid Workplaces’ and it’s really disappointing to see SO MANY large consultants pump out articles that ignore reality.

So this is a short take to offer an additional perspective.

1) Hybrid workplaces have existed for centuries, they are not new, though the sudden interest is
2) Much of the discussion has been on how to assist employees who prefer to work in an office, to get used to working at least part of their time, from somewhere other than the office
3) Almost NONE of the discussion looks at the fact that between 40 and 60% of workplaces (depending on their make-up) have employees who prefer to work Anywhere OTHER THAN an office, have been forced to work in an office for most of their careers
4) The SINGLE BIGGEST DRIVER for mandating (yes that is the word) people work in the office is the utter lack of skill sets held by in particular, line managers, to manage staff NOT in their line of sight
5) CFO’s are suddenly waking up to the false ‘sunk-cost’ of extremely expensive commercial real-estate. Many are now asking ‘why have we rented so much space for so long?’

I’ve spoken about this for over a decade, here and overseas, on radio, in magazines and press both online and in print. Number 4 is the continued entrenchment of the Wedgewood factory model from the 1780s that saw the role of ‘overseer’ stand behind workers to guide them in the use of new tools and methods not seen on the farms. The ‘overseer’ in now known as ‘manager’ and very few understand how to guide and support staff who aren’t at their desks.

The skillset missing (and I flag my bias here in that I run sessions on How To…’) is what I have called Outcomes Based Management. It requires MUCH more planning by Managers and a much greater awareness of the outputs of their office based workforce. Once understood and implemented, employee productivity climbs as much of the wasted effort of ‘being busy’ dissipates to make way for outcomes.That also leads to far greater engagement of the workforce.

The Hybrid workforce – and staff who work from their cars already know about it, is a useful option. I just wish more Managers would embrace the approaches available to them whilst also recognising that half their workforce will likely prefer it.

Marcus Barber invited to attend World Water Week in Stockholm 2007

May 11, 2007

Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute’s prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission ‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’ forms part of the key workshop item of ‘Managing Future Consumer Demands’ which…

Read More >

May Brainnovation Session now open

Apr 26, 2007

The May Brainnovation session is open for bookings. If you’d like to be invited to attend this highly focused, creative and thought provoking session please contact us. We’ll send you an invite and as these sessions are strictly limited to no more than 15 people, it’s ‘first in – best dressed’ for acceptances! You’ll be…

Read More >

Authenticity & the Craft of Brewing Beer

Mar 29, 2007

Every now and again you discover something well ahead of the general public that is worthy of further investigation. That is the key advantage of being a futurist – you get to spend a lot of your time just looking for signals of change. In this case it is the soon to be opened Barleycorn…

Read More >

Strategy and Game Shows

Feb 27, 2007

Marcus Barber joined Brigette Duclos on the Channel 10 program ‘9am with David & Kim’ to discuss strategy and the game show ‘Con-Test’ How do game shows reflect our approach to strategy and what does it mean for the business decisons we make? This will be the subject of an upcoming ‘Ideas Piece’ to appear…

Read More >

Advanced Organisational Strategy (AOS) Events

Jan 24, 2007

Your Advanced Organisational Strategy events coincide with a specific need for your business and lead to excellent outcomes. These events are customed tailored to help you solve an organisational challenge or to answer a key exploratory question for you. The AOS focuses on two main objectives – to create a specific ‘How to’ for solving…

Read More >

Innovation & Counter Intuitiveness

Jan 23, 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of…

Read More >