The Outsider’s view of the Inside Futures

As a consultant, one of the great puzzles I consistently discover is the mindset many clients hold with regard to their own abilities to conceive of and pursue, their own approach to futures thinking. I know this is not an issues restricted to futurists as where some clients have a ‘not invented here’ approach to rejecting ideas, many others hold the ‘can’t invent it here’ view of their own capabilities. And that means that

a lot of my time working with clients is invested in showing them how much they do know and that they should have confidence to be able to do much (if not all) of their chosen activities without outside intervention.

In writing for the innovation magazine Fast Thinking a few years ago I took the same approach with the idea of innovation generation and processes – suggesting that in all likelihood, most organisations DO HAVE the skills they need to run their own innovation programs without outside intervention. A fellow writer and innovation consultant took me to task in the subsequent issue saying that wasn’t true.

On a strong personal note, I believe in ‘skills transfer’ – the idea that with a little bit of guidance and an effective model, the client organisation ought to be able to do their own futures work once I have left. I’ll always be available should they feel they prefer some outside assistance BUT overwhelmingly my aim is to provide them with a platform that gives them confidence to be able to do a thoroughly good job.

Which brings us to the Insider’s Approach to Futures:

a) You do have the skills

b) You may need a process or two to run with

c) An Outsider should be used to help with momentum for a futures project, not to develop ownership of it

d) Appreciate that timing matters – some people will get on board earlier than others and as such, the kinds of conversations that you have with people may seem repetitive to you, but will be likely new to them. So keep having them

I’ve worked with a lot of different clients – Large Corporate, Large Goverment; small businesses; Not for Profits; international, local; and everything in between. I am yet to experience a ‘dumb client’. Quite the contrary – almost every client I’ve worked with has held high levels of intellectual capacity. The one element missing is a model that helps them expand their Breadth of awareness; the Depth of information and the Distance of the forward view. Once they have that model, the pathways toward their desired futures are many and often clearer than they were.

The Outsider’s view of Inside Futures then is that you probably do have the skills you need. A good process will help bring that all together into an effective package

Futurist calls 2011: International Year of Solutions

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Reckon it’s time we had a focus on getting things done and so I am declaring 2011 to be the ‘International Year of Solutions’. Seems to me that a lot of talk fests have been gobbling up the neuronal space for a few years now with insufficient ACTION being generated – just lot of promises…

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Customer Service – why the future is BEGGING you to get it right today

Nov 24, 2010

Another stream of consciousness on the customer service theme that I come back to frequently. If you’ve ever received one of those scam emails from say ‘the past Minister of the Immigration and Business Department in Nigeria’ seeking your assistance at repatriating funds for which you’ll be paid a fortune, or those other scams claiming…

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Active TV slowly emerging

Nov 16, 2010

A shift is underway in television in Australia and it has nothing to do with digital versus analogue or the pay versus free shifts. Instead we are finally seeing the promise of TV as a medium of engagement. That promise sees a shift from the passive watching of TV (a ‘push’ approach) to the active…

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Do fairytales come true?

Oct 27, 2010

That will be the question many will be asking leading up to the replay of the AFL Grand Final this Saturday between Collingwood and St Kilda. Regardless of the outcome, the AFL have already had their fairytale come true courtesy of a drawn game which is believed to have handed the AFL a bonus likely…

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A quick plug for Google Chrome

Oct 25, 2010

Being someone who questions the value of technology before climbing on board, I’ve been perhaps a tad slow to check out the Google Chrome web browser. Mistake! Given it’s speed and ease of use, the first couple of days have impressed me greatly and I’m mindful that I don’t have all the working of its…

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What Businesses can learn from Tourism (and vice versa)

Sep 11, 2010

In preparation for work with a couple of clients in the past fortnight I’ve had to throw myself into substantially more ‘tourist’ style activities than I have for quite some time in an attempt to answer the following question: ‘How do we get more people to come here?’ Yes there’s a lot of fun to…

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Why who the next Prime Minister is might be of little importance

Aug 29, 2010

Whilst the counting of votes is over the election is yet to be completed. Right now the discussions continue between the ‘three amigos’ who are clearly maximising their time in the spotlight, and the two leaders of the major parties. And whilst the media is fixated on who ought to be, deserves to be, should…

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May we get the Goverment we both deserve AND need

Aug 20, 2010

If you’ve seen any of the media campaigns for the Australian Federal Election you could have come to the following conclusions: Julia Gillard had a fixation with hand getsures; Tony Abbott had a fixation on Boats; and the Greens had the best Television Commercial not only of this campaign but of any other they’ve had…

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Is Mainstream media a reliable guide to the 2010 Australian Federal Election?

Aug 12, 2010

If you’ve been following any of the mainstream media election coverage here in Australia (stuff in the usual papers, radio and TV programs) you’ve no doubt got a good understanding of what is going to happen on election day. The mainstream media synopsis thus far is that a) Julia Gillard got off to a good…

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‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website

Aug 1, 2010

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn   Here’s the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I…

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