The next great space age – inside the human brain
n a recent piece in the New York Times, Thomas L Freidman’s article ‘If I had a hammer’ discussed the new book by Erik Brynjolfsson & Andrew McAfee’s new book ‘The Second Machine Age’ and the development of computing power now making even complex employment positions redundant. Whereas in the first machine age, human muscle was supported and enhanced, the second age depicts work without the need for human intervention. Which though fascinating, sounds a bit bleak for the large majority. And at the same time, the computation advances are opening up the next space race – the area inside your brain.
Freidman’s article can be found here and it’s a great read.
But onto the next space race. We’ve had the ‘space out there’ race, the big search for extra terrestrial life and alternative planetary homes. The latest imaging confirms the existence of exo planets quite some way away. We’ve known about but really have barely touched the hydro-space: the seas and oceans at depth and the expectation of new species or alternative locations for civilisation. And now with the additional of better instrumentation and imaging, we’re delving into the human brain in ways barely though possible just a couple of years ago.
To an extent, this development is spawning ‘neuro-marketing’ along with the greater insights into the way our brains work and function, especially when they overcome the limitations our biology imposes upon us. The early claims of neuro-marketing were really claims about the human mind – a different structure from the physical operation of the brain. The early images displayed far greater understanding of activity areas of the brain in action. Personally I think we have a way to go before we’re able to delve quite as far into the ‘mind’ of every individual and I’m wondering whether the brain imaging shows a ‘shotgun’ approach to activity, rather than a laser like level of activity, and I digress.
What the next space race indicates in its initial stages is that our awareness of our own decision making can not only be identified, it can be predicted with relative accuracy. For those who’ve read some of Leonard Mlodinow’s work, you’ll see how he suggests that not only can we now work out what you’re thinking, we can know it before YOU are consciously aware that you do. It’s an amazing idea, not yet supported by simple wearable mechanisms, but we’ll get there soon enough.
For now though, appreciate that the information you seek, access and engage with (and that includes information in product, services and in digital forms) says more about you than you could ever understand in simple terms. For recruitment, people management, decision making and marketing, the space race is well and truly on
The Trucking Industry, as a key part of the wider Supply Chain and Logistics Industry is coming to the end of an era, right at the time when it should be being refreshed. Put simply, there just aren’t enough drivers for trucks, and to date, attempts to recruit more drivers have been less that what…
Read More >In case you haven’t had time to keep up with these events, here’s a quick overview of the Everyday Sexism project’s attempts to hold FaceBook to account for its explicit support of sexual violence against women as portrayed in the many permitted Facebook pages that promote rape, rape culture, and violence against women. Facebook appears…
Read More >Today I have a bee in my bonnet, so please look away if my frankness might bother you. In the last couple of days I’ve had yet another conversation with a Local Council planning team manager about Strategic Planning for their Council that bothered me a great deal. What really has me bothered is that…
Read More >Whilst many people have heard about Drones in terms of their military applications, the concept of micro drones and their use in civilian settings is not quite so well known. It appears that the surveillance capability that technologies like Drones provide, are edging their way into more social environments. That may or may not be…
Read More >The link below will take you to the audio of the discussion I had with Annie Gaffney on ABC Radio Sunshine Coast the day after the Opposition released its Broadband policy. There’s been much discussion about the perceived value or otherwise, and I flag my bias here upfront: As a small business owner likely to…
Read More >In the article I link to below, Diana G Oblinger, the President of EDUCAUSE offers the Higher Ed community some insights such as this one: we’ve moved on from the Information Age and are now in the Connected Age. Such a statement will come as quite a shock for many Higher Education Institutions and policy…
Read More >In case you haven’t heard, technology is making so many jobs redundant, that only the adaptable will survive. And when I say ‘jobs redundant’ I mean across EVERY conceivable industry and level of specialisation. Robotic surgery is now so good that not only can it be done remotely, it can be done without human intervention.…
Read More >Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory’s compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola…
Read More >If you’re looking for an accelerated course in Strategic Planning and Advanced Management techniques in the Philippines in July, then TruEventUs has a two day session coming up on the 4th and 5th of June. Marcus Barber, founder of The Australian Strategic Planning Institute will facilitate this intensive program. For full details You can…
Read More >Without putting too fine a point on it, most of us pay little attention to what we ‘deposit’ in our toilets each time the body needs to exit our bodily waste. And yet with a looming phosphate shortage around the world (along with other useful components) our personal waste streams are worth billions of dollars…
Read More >