The Future of Australia’s Dairy Industry
Following on from the highly rated ‘Skimming the Cream’ forum in Brisbane on the 9th of February, members of the Young Dairy Network and SubTropical Dairy groups reconvened to consider the impacts of Climate Change on the dairy sector in Australia using the high-impact ‘Accelerated Scenarios process’. The ‘2030 Dairy Scenarios’ brought together the members of the YDN and SubTropical groups using the core issues raised by the almost 100 farmers and industry representatives at the Skimming the Cream forum to consider what changes might emerge in the sector in coming years.
More importantly, the dairy industry representatives building the scenarios were tasked to not only consider what the future might look like given a whole range of competing demands, they also had to generate some key strategic initiatives open to the industry as it adapts to change.
Process facilitator, Strategic Futurist Marcus Barber stated from the outset that ‘…the purpose of exploring the potential futures in more detail and with greater depth is so that we can identify what actions we can take to both mitigate our risks and capture opportunities we can see in the Dairy Industry. Generating these scenarios is tied explicitly to a series of pragmatic ‘robust’ actions that can be undertaken on farms across Australia’.
From over 120 concerns and issues raised at the ‘Skimming the Cream’ forum, members at the two day scenario workshop selected a dozen or so key issues, with two core issues identified: The degree of industry regulation emerging from Government attention to Climate Change; and the level of consumer engagement with traditional dairy products.
These two core ‘drivers of change’ enabled the groups to create four connected though differing views of a potential future dairying landscapes: ‘a world in which there is high government regulation with high consumer engagement with dairy products; a world in which there is minimal government regulation with low consumer engagement with dairy products; a world in which there is high government regulation with low consumer engagement with dairy products; and a world in which there was low government regulation with high engagement with dairy products.
These four ‘potential futures’ provided the opportunity for farmers and industry people to answer the question ‘If this was ‘your lot’ in life as a dairy farmer, what actions would be available to you in order for you to ‘succeed’ at some level?’ The four scenarios and various actions provided some great insights into both the emerging challenges within the industry as well as the options for action available to various parts of the sector.
The results of the scenarios are being rolled out across dairy farming communities from the mid coast of NSW to the upper reaches of QLD. For further information contact Viv McCollum, program coordinator.
For questions related to the Accelerated Scenarios process, contact Marcus Barber
The link below will take you to the audio of the discussion I had with Annie Gaffney on ABC Radio Sunshine Coast the day after the Opposition released its Broadband policy. There’s been much discussion about the perceived value or otherwise, and I flag my bias here upfront: As a small business owner likely to…
Read More >In the article I link to below, Diana G Oblinger, the President of EDUCAUSE offers the Higher Ed community some insights such as this one: we’ve moved on from the Information Age and are now in the Connected Age. Such a statement will come as quite a shock for many Higher Education Institutions and policy…
Read More >In case you haven’t heard, technology is making so many jobs redundant, that only the adaptable will survive. And when I say ‘jobs redundant’ I mean across EVERY conceivable industry and level of specialisation. Robotic surgery is now so good that not only can it be done remotely, it can be done without human intervention.…
Read More >Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory’s compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola…
Read More >If you’re looking for an accelerated course in Strategic Planning and Advanced Management techniques in the Philippines in July, then TruEventUs has a two day session coming up on the 4th and 5th of June. Marcus Barber, founder of The Australian Strategic Planning Institute will facilitate this intensive program. For full details You can…
Read More >Without putting too fine a point on it, most of us pay little attention to what we ‘deposit’ in our toilets each time the body needs to exit our bodily waste. And yet with a looming phosphate shortage around the world (along with other useful components) our personal waste streams are worth billions of dollars…
Read More >As co presenter of the ‘Future Matters’ series with the National Geographic Channel back in 2004, I discussed the idea of Rapid Prototyping or 3D Printing. At that stage, 3D printers were like very large office photocopiers and the better ones had starting prices of around $150,000. I stated that in the near future, people…
Read More >In tracking shifts across the world and across industries, the rise of Crowdsourcing continues to unleash some amazing innovations in products and services. Importantly it is exposing the capability gaps that even large organisations have. Simply put, the ‘crowd’ is always going to be bigger than your business or organisation. But to tap that latent…
Read More >Allow me to flag my bias from the outset – I’m tinged green. My shade of green recognises that my actions can contribute to a cleaner or more polluted world and that overall, I’d prefer the cleaner version. There’s a huge amount of data that shows that as a species we haven’t been looking after…
Read More >The burgeoning shift in the manufacturing sector has been coming for a touch over a decade and has, I would suggest, now reached your front gate. A whole confluence of factors that include 3D printing, Crowdsourcing, home engineering and freescale Idea Generation leveraging social funding approaches means that EVERY single aspect of manufacturing as we…
Read More >