The Continued Rise of ‘Enoughness’
I came up with the term Enoughness in late 2008, and early 2009 as a result of some research I was assessing looking at emerging consumer behaviour. The manufacturing companies I presented to at the South East Business Networks session on Managing a Diverse Workplace discovered, Enoughness was a very different approach to the idea of consuming. In recent times in parts around the world there’s been discussion about Enoughness and some of the ideas put forward are not supported by the research I conducted.
To ensure we’re on the same page, then, and not confuse what Enoughness is, I’ve just put together an overview of how I came up with the label, what prompted it and what Enoughness is, and is not. You can download the 5 page PDF here. If you have any questions about the research or methodology, feelf ree to send them through and I’ll answer as best as I can
Columbia University’s Earth Institute have just made publicly available their World Happiness Report, joining the expanding list of happiness reports emerging ultimately from Bhutan’s Happiness Index. There’s some interesting results in this one and some that you might expect were more obvious, like the idea that at a certain point, more money won’t make you…
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Read More >A new city is due to emerge in Darwin over the coming couple of years and the key question is – what sort of attention is being paid to weather related disasters in the design phase? Paul Dale on ABC Radio Darwin chats with futurist Marcus Barber about planning and weather. You can download the…
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Read More >Lots of thoughts for the year already underway, with some covering a range of ideas from ‘don’t cut corners on relative incidentals when the project is significant for you’ to ‘you can’t change your approach if you keep thinking inside the same box’. But for now a reminder about planning for your future: If you…
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