The Continued Rise of ‘Enoughness’
I came up with the term Enoughness in late 2008, and early 2009 as a result of some research I was assessing looking at emerging consumer behaviour. The manufacturing companies I presented to at the South East Business Networks session on Managing a Diverse Workplace discovered, Enoughness was a very different approach to the idea of consuming. In recent times in parts around the world there’s been discussion about Enoughness and some of the ideas put forward are not supported by the research I conducted.
To ensure we’re on the same page, then, and not confuse what Enoughness is, I’ve just put together an overview of how I came up with the label, what prompted it and what Enoughness is, and is not. You can download the 5 page PDF here. If you have any questions about the research or methodology, feelf ree to send them through and I’ll answer as best as I can
Sometimes when we have the chance to say something, we don’t. About two years ago one of my uncles died and I should have spoken at his funeral. This personal post is what I should have said to the public gallery that attended ‘Hi everyone. I’m Marcus and Jim was one of my three uncles.…
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Read More >n a recent piece in the New York Times, Thomas L Freidman’s article ‘If I had a hammer’ discussed the new book by Erik Brynjolfsson & Andrew McAfee’s new book ‘The Second Machine Age’ and the development of computing power now making even complex employment positions redundant. Whereas in the first machine age, human muscle…
Read More >I was interviewed for this article earlier last year and now it seems it has more currency than ever, so I’m reposting the link here. As a parent, what steps can you take to ensure your kids are well placed for a fulfilling career? This article offers some thoughts
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Read More >I’m part way through a small research piece for an FMCG company that is interested in exploring the future consumer and what kind of environmental factors might influence their purchasing decisions. Interestingly enough toward the end of last year I had three FMCG firms approach me about a similar challenge, so ‘Future Consumers’ must be…
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