Recession Proof Marketing – how to survive and thrive in a recession
Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia’s sharpest minds in the area of retail marketing.
Marcus Barber is better known as Australia’s leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at MarketingProfs.com. Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times. The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.
You can request an advanced order of the book by emailing your request here
A quick note for the history buffs among us – in this month of August fifty years ago, the first components of the Berlin Wall were constructed with rings of barbed wire severing Berlin into visually distinct west and east Berlin. Russia’s main challenge at that time was the 10,000 or so East Germans each…
Read More >Let me start by saying that my Masters of Science qualification is NOT held in economics and with that said I’m holding an interested person’s perspective toward wanting to know ‘why’ and ‘how’. I have some questions and thoughts about the theory of Supply and Demand and would be happy to have some feedback from…
Read More >Below you’ll find this afternoon’s discussion with ABC Darwin radio in which host Vicki Kerrigan chats with futurist Marcus Barber about the emerging research into lab grown meat as a potential addition to or replacement of, existing livestock farming methods. The program streamed live on 105.7 ABC Darwin this afternoon, discussing the University of…
Read More >Continuing the futures discussions on ABC Darwin Radio, this time with Paul Dale who is filling in for Vicki Kerrigan whilst Vicki is handling the breakfast time slot, we discuss some of the conference sessions at the World Futures Conference here in Vancouver You can listen to the audio stream here and cue this…
Read More >My slides from today’s presentation on ‘Getting You Future Right’ can be found at the link below To those at the session, my apologies for the technical challenges and hope these slides can provide more context for you – contact me if you have any questions. Access the Slides Here
Read More >Here’s the upload of my conversation with Vicki Kerrigan at ABC Radio Darwin. In it I offer the first three of ten steps designed to help you get your future right. In last week’s session I left Vicki with a question to ponder: Is my life headed where I want it to go, and if…
Read More >Futurist Marcus Barber will be joining ABC’s Vicki Kerrigan in Darwin for the first of an ongoing discussion about the future this Wednesday. Each week on Wednesday afternoon’s, Vicki and Marcus will discuss the future of something, how we prepare for the future, what the future looks like for some industries and other related futures…
Read More >The panel session at the National Manufacturing Week 2011 went well though with four of us on the panel, time was quite compressed. Some really good thoughts from Phillip Chindamo from AIG, Damon Cantwell from Deloitte and Erol Harvey from Minifab, delightfully chaired by Sandra George from SEBN at the City of Greater Dandenong. Rather…
Read More >On Thursday I’ll be part of the panel that wraps up the National Manufacturing Week 2011 in Melbourne at the Melbourne Convention & Exhibition Centre under the theme of Meeting the challenges of the next generation of manufacturing with a focus on Innovation and Sustainability. It should be an interesting chat as we consider what…
Read More >There’s lots to like about borrowing ideas from other areas especially where those ideas can lead to a significant positive shift. In the link below, Zaid Ali Alsagoff an educational blogging specialist highlights why the Finnish Education system stands as a potential model to embrace. And whilst there are examples of this type of thinking…
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