Recession Proof Marketing – how to survive and thrive in a recession
Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia’s sharpest minds in the area of retail marketing.
Marcus Barber is better known as Australia’s leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at MarketingProfs.com. Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times. The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.
You can request an advanced order of the book by emailing your request here
In this chat with Vicki Kerrigan on radio ABC Darwin we discuss the future of sex. This is the first of potentially three conversations where we look at the increasing reach of technology way beyond current online match making sites, the social pressures driving the use of technology as well as the use of technology…
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Read More >In this very brief chat with Vicki Kerrigan on ABC Darwin, we kick off the discussion of the future of clothing – not the ‘style’ elements but the functional elements like capturing perspiration to convert for water. You can listen to the audio via the link available here – cue it up about a…
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