Nanotechnology Moves from idea to Application

Every now and again you have an opportunity to listen to some rare insights to an industry sector. These opportunities are typically rare because the insights need to come from someone who not only ‘knows their stuff’, they need to be able to translate their knowledge in a way that the average person in the room (like me) can understand. A few weeks back the South East Business Networks group, in conjunction with the City of Greater Dandenong’s Economic Development Unit landed a coup when Tim Harper, the CEO of Cientifica popped in to a breakfast session to chat about nanotechnology and its emerging application. In Australia as part of the Oliphant lectures, Tim Harper is a rare breed – a well credentialled scientist with a proven track record in taking a laboratory idea into real world applications AND who has the ability to explain in a straight forward, and dare I suggest humble way, what he does and where the nanotechnology industry is ‘at’.

 

It was quite frankly, one of the most useful couple of hours I’d invested in recent times.

Tim discussed the state of the nanotechnology industry, how early ‘evangelists’ of nanotechnology had a great tool with no clear applications, and a marketplace that didn’t understand the potential and how to tap it.  We learned that some of the key challenges for the nantechnology sector was opening the technology to a variety of potential end users with a question along the lines of ‘how could you use this in your industry?’

Tim explained some of the key requirements for businesses in the sector – hang on long enough till a potential end user can work out how to apply what the technology can do for their business and their products; key government support until a critical mass of both technological maturity AND marketplace maturity had been established; and a willingness to engage with industry sectors to help them understand that there may well be an idea of great value.

Perhaps the best element of what Tim explained to those in the room was that although he is clearly a proponent for the benefits of nanotechnology, he wasn’t there to preach to the masses and call them to the altar, rather he suggested that an on going engagement and exploration between potential end users and the developers of nanotechnology was critical to any chance of value being generated.

The SEMIP group (the South East Melbourne Innovation Precint, a collection of local Councils, Research bodies and businesses) were also in attendance and I hope were attuned to Tim’s message – explore the potential, share ideas, don’t try and go it alone.  Given my career working in the Corporate sector and having worked with and in the University sector, I understand all too well some of the difficulties that Industry players face when trying to work with the research agencies and Tertiary bodies in getting an idea out of the laboratory and into the real world.  In Australia the track record of commercialisation of University research is not what it should be (with many successes needing to go off-shore) and there appears a chance to get beyond the short termist approaches in the nanotechnology sector – I wish SEMIP all the success it can muster in achieving that aim.

For more details on nanotechnology or Tim Harper, take a look at the Cientifica website;

The challenge now for those in the room and those who should have been in the room, is to explore the potential that exists in both current and emerging nanotechnology applications.  SEBN landed a real coup in having Tim chat to the manufacturers in Australia’s manufacturing heartland but now its up to those companies to take the next step

Futurist calls 2011: International Year of Solutions

Dec 19, 2010

Reckon it’s time we had a focus on getting things done and so I am declaring 2011 to be the ‘International Year of Solutions’. Seems to me that a lot of talk fests have been gobbling up the neuronal space for a few years now with insufficient ACTION being generated – just lot of promises…

Read More >

Customer Service – why the future is BEGGING you to get it right today

Nov 24, 2010

Another stream of consciousness on the customer service theme that I come back to frequently. If you’ve ever received one of those scam emails from say ‘the past Minister of the Immigration and Business Department in Nigeria’ seeking your assistance at repatriating funds for which you’ll be paid a fortune, or those other scams claiming…

Read More >

Active TV slowly emerging

Nov 16, 2010

A shift is underway in television in Australia and it has nothing to do with digital versus analogue or the pay versus free shifts. Instead we are finally seeing the promise of TV as a medium of engagement. That promise sees a shift from the passive watching of TV (a ‘push’ approach) to the active…

Read More >

Do fairytales come true?

Oct 27, 2010

That will be the question many will be asking leading up to the replay of the AFL Grand Final this Saturday between Collingwood and St Kilda. Regardless of the outcome, the AFL have already had their fairytale come true courtesy of a drawn game which is believed to have handed the AFL a bonus likely…

Read More >

A quick plug for Google Chrome

Oct 25, 2010

Being someone who questions the value of technology before climbing on board, I’ve been perhaps a tad slow to check out the Google Chrome web browser. Mistake! Given it’s speed and ease of use, the first couple of days have impressed me greatly and I’m mindful that I don’t have all the working of its…

Read More >

What Businesses can learn from Tourism (and vice versa)

Sep 11, 2010

In preparation for work with a couple of clients in the past fortnight I’ve had to throw myself into substantially more ‘tourist’ style activities than I have for quite some time in an attempt to answer the following question: ‘How do we get more people to come here?’ Yes there’s a lot of fun to…

Read More >

Why who the next Prime Minister is might be of little importance

Aug 29, 2010

Whilst the counting of votes is over the election is yet to be completed. Right now the discussions continue between the ‘three amigos’ who are clearly maximising their time in the spotlight, and the two leaders of the major parties. And whilst the media is fixated on who ought to be, deserves to be, should…

Read More >

May we get the Goverment we both deserve AND need

Aug 20, 2010

If you’ve seen any of the media campaigns for the Australian Federal Election you could have come to the following conclusions: Julia Gillard had a fixation with hand getsures; Tony Abbott had a fixation on Boats; and the Greens had the best Television Commercial not only of this campaign but of any other they’ve had…

Read More >

Is Mainstream media a reliable guide to the 2010 Australian Federal Election?

Aug 12, 2010

If you’ve been following any of the mainstream media election coverage here in Australia (stuff in the usual papers, radio and TV programs) you’ve no doubt got a good understanding of what is going to happen on election day. The mainstream media synopsis thus far is that a) Julia Gillard got off to a good…

Read More >

‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website

Aug 1, 2010

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn   Here’s the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I…

Read More >