Marcus Barber at ANTOR discusses the future of travel
Strategic Futurist Marcus Barber discussed the future of travel at the ANTOR session at The American Club in Sydney, NSW on the 24th of September.
Along with Angela Smith from Roy Morgan Research, Martin Kelly from Travel Trends and Gail Rehbein from the Australian Centre for Corporate Social Responsibility Marcus proposed some of the emerging shifts in the industry, the types of business models likely to emerge and what some of the key shocks to the industry might be in the coming years. Angela provided some great insight as to existing research, especially with a perspective on the over 50’s market; Martin offered a few predictions given current economic shocks and Gail suggested that Sustainability offers great opportunities to capture hearts and minds if embraced more fully by the travel sector.
Marcus then challenged the 80 or so people present to consider moving away from the ‘postcard’ model of travel to one that captures the emotional and experiential nature of why people are now choosing to travel. Judging by the questions from the audience and the many during the networking session after the event, there’s much to consider for many in the industry regarding the future of travel in Australia
it’s OK not to know your career path when you leave university – sometimes that won’t emerge until much later down the track,” Barber says. “We should remind kids that the pathway they select to start off with is unlikely to be their final pathway, Was interviewed by #TheodoraSutcliffe who wrote this article for…
Read More >At a recent session with the Gen Y group working on the ‘Future Melbourne’ project for the City of Melbourne I suggested that the group consider what the result might be if they could ‘invert’ the way the State of Victoria operates. What would you be likely to see if more of the functions of…
Read More >McKinsey’s interview with Richard Thaler on ‘debiasing the corporation’ is a really good one. I’ve spent the best part of two decades trying to help organisations unpack their biases through the use of foresight. I recommend this article to you Nobel Laureate Richard Thaler offers some great insights as to how to make more…
Read More >As the Ipswich Council has determined that recycling schemes are too expensive and indicates it will end collections, the question is ‘what happens next’? If result of the explosion in Tip fees by Councils around Australia is anything to go by, what happens next will not be good China recently decided to end acting…
Read More >As Nations look to develop their understanding of Productivity and more effective planning, National Productivity Councils are often the first point of call for Governments looking for ideas. The Asia Productivity Organisation has been running since 1961 helping its member countries develop more effective approaches. I’ve just spent a week in Tokyo helping a group…
Read More >Okay I admit that on the first take this idea might sound a little crazy. I reminded myself however of that saying that ‘all great ideas must at first sound crazy to the existing paradigm…’ or some such thing. You might know who said it (please send me an email if you do). So I…
Read More >We all use words that tell us about the results that were achieved and whether our expectations were met, missed or exceeded. Surprised? Disappointed? Delighted? The only way you can experience these emotions and others like them, is to have an expectation in mind. And the ONLY way you can teach your organisation to learn…
Read More >The last couple of months have been hectic to say the least, with a myriad of client engagements across an array of industry sectors. And as you can see from the list below one thing is clear: EVERYONE wants to understand what is shaping their future and how they might be able to influence that…
Read More >Those of you that have been tracking this website for a while will know that towards the end of each year, I nominate the following year’s area of focus. For instance I declared that 2015 would be the International Year of Battery Technology, and as the news stories, product research and renewables push shows, it…
Read More >I’ll be helping to kick off the Local Government Corporate Planners Conference in a couple of weeks, offering some thoughts about emerging issues for Councils and an approach to planning that should alleviate some issues for them. You can find details in this link to the conference program which is being held at Citadines…
Read More >