Marcus Barber at ANTOR discusses the future of travel
Strategic Futurist Marcus Barber discussed the future of travel at the ANTOR session at The American Club in Sydney, NSW on the 24th of September.
Along with Angela Smith from Roy Morgan Research, Martin Kelly from Travel Trends and Gail Rehbein from the Australian Centre for Corporate Social Responsibility Marcus proposed some of the emerging shifts in the industry, the types of business models likely to emerge and what some of the key shocks to the industry might be in the coming years. Angela provided some great insight as to existing research, especially with a perspective on the over 50’s market; Martin offered a few predictions given current economic shocks and Gail suggested that Sustainability offers great opportunities to capture hearts and minds if embraced more fully by the travel sector.
Marcus then challenged the 80 or so people present to consider moving away from the ‘postcard’ model of travel to one that captures the emotional and experiential nature of why people are now choosing to travel. Judging by the questions from the audience and the many during the networking session after the event, there’s much to consider for many in the industry regarding the future of travel in Australia
A quick note for the history buffs among us – in this month of August fifty years ago, the first components of the Berlin Wall were constructed with rings of barbed wire severing Berlin into visually distinct west and east Berlin. Russia’s main challenge at that time was the 10,000 or so East Germans each…
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Read More >Below you’ll find this afternoon’s discussion with ABC Darwin radio in which host Vicki Kerrigan chats with futurist Marcus Barber about the emerging research into lab grown meat as a potential addition to or replacement of, existing livestock farming methods. The program streamed live on 105.7 ABC Darwin this afternoon, discussing the University of…
Read More >Continuing the futures discussions on ABC Darwin Radio, this time with Paul Dale who is filling in for Vicki Kerrigan whilst Vicki is handling the breakfast time slot, we discuss some of the conference sessions at the World Futures Conference here in Vancouver You can listen to the audio stream here and cue this…
Read More >My slides from today’s presentation on ‘Getting You Future Right’ can be found at the link below To those at the session, my apologies for the technical challenges and hope these slides can provide more context for you – contact me if you have any questions. Access the Slides Here
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Read More >Futurist Marcus Barber will be joining ABC’s Vicki Kerrigan in Darwin for the first of an ongoing discussion about the future this Wednesday. Each week on Wednesday afternoon’s, Vicki and Marcus will discuss the future of something, how we prepare for the future, what the future looks like for some industries and other related futures…
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