Life Versus Lifestyle – Approaching Life AfterLockdown

It seems that one way or another, Victoria is going to pop out of #Lockdown. Probably not in the way we would have hoped. And so for everyone pushing for #AfterLockdown in Victoria and for the wider society, there are two questions you must confront: One –

‘What do you feel is an acceptable level of Preventable Infections you are willing to live with, before being forced BACK into #Lockdown? and
Two –

What is an acceptable level of Preventable Deaths you are willing to live with?

Because that’s ultimately what we’re looking at here. And the degree to which you will accept more infections or more deaths is going to be almost wholly influenced by your current living conditions. If you are without income, struggling to pay rent or a mortgage, or worried about being able to feed yourself or your family. you will choose ‘survive now’ over ‘survive later. That’s the very difficult choice you are confronted with and I fully understand why you would choose ‘survive now’. That’s a Life decision.

If however you are confronted with a Lifestyle challenge – not able to go out and entertain or catch-up for parties with friends or take your (insert favourite toy here) out for a ride, then that’s much more difficult to justify. Your choice could be framed in the following way ‘It’s not fair that more people aren’t willing to die so that I’m allowed to take my yacht out with friends’. Because that’s what it is.
The #AfterLockdown Victoria (and other parts of Australia and the world) is going to be very different. If as a society we’re willing to pay the costs of a healthcare burden that will continuously come back to bite us, then the question starts to shift – if we want to pay for the healthcare costs and risks, what will we stop funding instead?

Life versus Lifestyle – #Afterlockdown

Marcus Barber invited to attend World Water Week in Stockholm 2007

May 11, 2007

Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute’s prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission ‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’ forms part of the key workshop item of ‘Managing Future Consumer Demands’ which…

Read More >

May Brainnovation Session now open

Apr 26, 2007

The May Brainnovation session is open for bookings. If you’d like to be invited to attend this highly focused, creative and thought provoking session please contact us. We’ll send you an invite and as these sessions are strictly limited to no more than 15 people, it’s ‘first in – best dressed’ for acceptances! You’ll be…

Read More >

Authenticity & the Craft of Brewing Beer

Mar 29, 2007

Every now and again you discover something well ahead of the general public that is worthy of further investigation. That is the key advantage of being a futurist – you get to spend a lot of your time just looking for signals of change. In this case it is the soon to be opened Barleycorn…

Read More >

Strategy and Game Shows

Feb 27, 2007

Marcus Barber joined Brigette Duclos on the Channel 10 program ‘9am with David & Kim’ to discuss strategy and the game show ‘Con-Test’ How do game shows reflect our approach to strategy and what does it mean for the business decisons we make? This will be the subject of an upcoming ‘Ideas Piece’ to appear…

Read More >

Advanced Organisational Strategy (AOS) Events

Jan 24, 2007

Your Advanced Organisational Strategy events coincide with a specific need for your business and lead to excellent outcomes. These events are customed tailored to help you solve an organisational challenge or to answer a key exploratory question for you. The AOS focuses on two main objectives – to create a specific ‘How to’ for solving…

Read More >

Innovation & Counter Intuitiveness

Jan 23, 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of…

Read More >