Inverting the City/Country Dynamic

At a recent session with the Gen Y group working on the ‘Future Melbourne’ project for the City of Melbourne I suggested that the group consider what the result might be if they could ‘invert’ the way the State of Victoria operates. What would you be likely to see if more of the functions of the city occured outside of the CBD and more of the functions of the country occured in the City?

In pushing them to think further than they originally did, I suggested that there is no reason why these monolithic edifices called office buildings would be used for temporary storage of workers. After all, I reasoned, the function of the CBD would be conducted elsewhere which means workers would begin to gain benefits from the broadband access now denied to them and the required management techniques that fostered remote working. One element of the CBD inverted to the country.

But what to do with the existing infrastructure? That of course is a no brainer – the city office blocks would become our farms. More predictable and controllable weather patterns and water use, we’d have Wheat growing on floors 3-9; Corn on 10-16 and Rice on 17-20. In the underground carpark right to the ground floor we’d run cattle and other stock. The methane captured would be used to power the 24 hours a day hydroponic lamps that grow the crops. There’d be a reduction in transport costs as local farm sites began popping up right where they are need – next to the actual population that needs to be fed. In Austraia with our relatively poor soils and ever increasing periods of drought we have a real boon in food production.

And think of what all that new city space could lead to in terms of community engagement projects. That’s not to mention the drop in stress levels as hundreds of thousands of work hours lost in traffic crawls to and from the city get converted into usable and highly productive time. And just think of the air quality in town! A case of the rural activity inverted to occur in the city.

It’s no pipe dream. Just one that requires some serious thinking.

2009 September rainfall – still ‘above average’?

Sep 30, 2009

Anyone looking at the final rainfall figures for Melbourne’s rainfall might be heartened by the news that the final result was about 10mm above the September average. Compared to last year’s disastrous result where we had about 12mm, it was over 50mm better. But I wonder if the final result, and the current ‘average’ isn’t…

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Marcus Barber at ANTOR discusses the future of travel

Sep 23, 2009

Strategic Futurist Marcus Barber discussed the future of travel at the ANTOR session at The American Club in Sydney, NSW on the 24th of September. Along with Angela Smith from Roy Morgan Research, Martin Kelly from Travel Trends and Gail Rehbein from the Australian Centre for Corporate Social Responsibility Marcus proposed some of the emerging…

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Singapore – The Hub of Great Futures Work

Sep 3, 2009

I’m heading to Singapore for a few days to facilitate a scenario planning workshop on behalf of the Asia Business Forum. There is something intimately exciting for a futurist to be going to arguably the most future focused of all countries and to spend just a brief time immersed there. There’s no doubt that great…

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The risks of ‘greenwashing’ in a recession

Aug 14, 2009

Greenwashing is a term used to define marketing actions by organisations, claiming to take an environmental approach to their products or services, when in fact, they are doing nothing or very little. Greenwashing is a form of marketing hype, and in turbulent times, many companies may be contemplating ‘sexing up’ their image by tapping into…

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Marcus Barber to Keynote at Australian Computer Society Conference

Jul 15, 2009

Strategic Futurist Marcus Barber will be the key note speaker at the Australian Computer Society’s annual conference to be held in Adelaide on July 30 at the Adelaide Convention Centre With the theme ‘Survive and Thrive’ Marcus will discuss the likely issues of the near term future and why right now, organisations do not have…

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Adelaide Advanced Strategic Planning One Day Workshop

Jun 10, 2009

The next Advanced Strategic Planning one-day workshop being run by The Australian Strategic Planning Institute will take place at Rydges in Adelaide on the 13th of July and bookings are now open   The TASPI workshops are jam packed with ideas and processes to ensure that your operational, business and strategic planning efforts deliver the…

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The Bubble to end all Bubbles?

Jun 1, 2009

Hands up if you remember the dot com bubble? Or how about the Y2K bubble? Housing bubble? ‘Bubbles’ as they apply to all things economic are little more than an oversupply of positive confidence in a particular area of economic concern. In fact ‘Bubbles’ are caused by the SAME things as ‘Recessions’ just at opposite…

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Advanced Strategic Planning Workshop in Melbourne

May 18, 2009

Just a handful of places are left for The Australian Strategic Planning Institute’s one day Advanced Strategic Planning workshop at Karsten’s in Melbourne on the 26th of May. Please note that there are no places available for the June workshops in both Brisbane or Sydney, and the Adelaide workshop in July is half filled though…

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Vale Richard Pratt

Apr 28, 2009

Richard Pratt has succumbed to a battle with prostate cancer and there’s no doubt that many words will be written on paper destined to end up as recycle materials at his VISY Industries plants. There’s a harmony in that thought – all those words of type and paper discussing Richard Pratt will be recycling through…

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How to Spend your $900 – think about your future needs first

Apr 19, 2009

Thousands of Australians are just receiving or are about to receive a pretty handsome cheque from the Federal Government as part of the economic stimulous package. The question then is ‘what do I spend this on?’ Below I offer a futurist’s view on where certain generational types might consider spending the bonus.   As a…

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