Inverting the City/Country Dynamic

At a recent session with the Gen Y group working on the ‘Future Melbourne’ project for the City of Melbourne I suggested that the group consider what the result might be if they could ‘invert’ the way the State of Victoria operates. What would you be likely to see if more of the functions of the city occured outside of the CBD and more of the functions of the country occured in the City?

In pushing them to think further than they originally did, I suggested that there is no reason why these monolithic edifices called office buildings would be used for temporary storage of workers. After all, I reasoned, the function of the CBD would be conducted elsewhere which means workers would begin to gain benefits from the broadband access now denied to them and the required management techniques that fostered remote working. One element of the CBD inverted to the country.

But what to do with the existing infrastructure? That of course is a no brainer – the city office blocks would become our farms. More predictable and controllable weather patterns and water use, we’d have Wheat growing on floors 3-9; Corn on 10-16 and Rice on 17-20. In the underground carpark right to the ground floor we’d run cattle and other stock. The methane captured would be used to power the 24 hours a day hydroponic lamps that grow the crops. There’d be a reduction in transport costs as local farm sites began popping up right where they are need – next to the actual population that needs to be fed. In Austraia with our relatively poor soils and ever increasing periods of drought we have a real boon in food production.

And think of what all that new city space could lead to in terms of community engagement projects. That’s not to mention the drop in stress levels as hundreds of thousands of work hours lost in traffic crawls to and from the city get converted into usable and highly productive time. And just think of the air quality in town! A case of the rural activity inverted to occur in the city.

It’s no pipe dream. Just one that requires some serious thinking.

Getting Customer Service Right – EastLink – International Year of Solutions

Jan 19, 2011

As promised, the wash-up to my experience with the toll-road operator Eastlink and what I regard as a pretty poor approach to Customer Service. However as I am treating this is the International Year of Solutions, I’m not complaining without making suggestions for improvement, which I have done   You can download the document here…

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Once the Floods are Over, then what?

Jan 11, 2011

The floods are under way throughout the majority of Queensland and now into northern New South Wales and all we can do is hang on and wait to see the impact. Unfortunately it looks like the numbers of people who have lost their lives as a result is set to rise significantly beyond the 12…

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Futurist calls 2011: International Year of Solutions

Dec 19, 2010

Reckon it’s time we had a focus on getting things done and so I am declaring 2011 to be the ‘International Year of Solutions’. Seems to me that a lot of talk fests have been gobbling up the neuronal space for a few years now with insufficient ACTION being generated – just lot of promises…

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Customer Service – why the future is BEGGING you to get it right today

Nov 24, 2010

Another stream of consciousness on the customer service theme that I come back to frequently. If you’ve ever received one of those scam emails from say ‘the past Minister of the Immigration and Business Department in Nigeria’ seeking your assistance at repatriating funds for which you’ll be paid a fortune, or those other scams claiming…

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Active TV slowly emerging

Nov 16, 2010

A shift is underway in television in Australia and it has nothing to do with digital versus analogue or the pay versus free shifts. Instead we are finally seeing the promise of TV as a medium of engagement. That promise sees a shift from the passive watching of TV (a ‘push’ approach) to the active…

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Do fairytales come true?

Oct 27, 2010

That will be the question many will be asking leading up to the replay of the AFL Grand Final this Saturday between Collingwood and St Kilda. Regardless of the outcome, the AFL have already had their fairytale come true courtesy of a drawn game which is believed to have handed the AFL a bonus likely…

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A quick plug for Google Chrome

Oct 25, 2010

Being someone who questions the value of technology before climbing on board, I’ve been perhaps a tad slow to check out the Google Chrome web browser. Mistake! Given it’s speed and ease of use, the first couple of days have impressed me greatly and I’m mindful that I don’t have all the working of its…

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What Businesses can learn from Tourism (and vice versa)

Sep 11, 2010

In preparation for work with a couple of clients in the past fortnight I’ve had to throw myself into substantially more ‘tourist’ style activities than I have for quite some time in an attempt to answer the following question: ‘How do we get more people to come here?’ Yes there’s a lot of fun to…

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Why who the next Prime Minister is might be of little importance

Aug 29, 2010

Whilst the counting of votes is over the election is yet to be completed. Right now the discussions continue between the ‘three amigos’ who are clearly maximising their time in the spotlight, and the two leaders of the major parties. And whilst the media is fixated on who ought to be, deserves to be, should…

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May we get the Goverment we both deserve AND need

Aug 20, 2010

If you’ve seen any of the media campaigns for the Australian Federal Election you could have come to the following conclusions: Julia Gillard had a fixation with hand getsures; Tony Abbott had a fixation on Boats; and the Greens had the best Television Commercial not only of this campaign but of any other they’ve had…

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