How Digital Agencies Will Fail Everytime
Tomorrow I’ll be at the State Library of Victoria as part of the #V21 Digital Summit. In my futurist, pragmatist role I’ll be presenting few ideas about why ‘Your Future is NOT an App’, then later in the day facilitating an onstage debate about Disruption’s role in Innovation. And if it is anything to go by from last year’s event, I’ll have an opportunity to learn a significant amount. But back to the headline about Digital Agencies Failing –
As a technology agnostic, I don’t buy into the ‘all tech is good’ or ‘all tech is bad’ view of the world. What I’m looking for is how tech might be used and whether that will be an improvement on today. And this is where the demise of digital companies begins because unless they focus on the end user, they can get caught up in everything the technology can do, and miss the important ‘people’ factor.
I’ll come back and add more ideas in after tomorrow about what I said. In the meantime, you can check out AIMIA’s #V21 Digital Summit website
Sometimes the words come to you readily and this small piece has me thinking about what I’d like to say at a time when maybe I’ve lost the cognitive ability to do so Before I was Me Before I was Me I used to be fit, and even quite smart; We’d chat about love,…
Read More >I was doing it well before then and there’s clips of me online going back as far as 2010 or so, railing against the idea of human resources as a label and the insistence by HR managers or CEOs that only people who work ‘in the office’ are going to be productive. It Is A…
Read More >Like lab grown meats, Vertical Farming is going to be part of the future of food. For now it might be best to compare them to small scale battery storage on the electrical grid that can help balance out spikes of demand in the system and provide an output directly where needed. Eventually (like…
Read More >In rental and lease markets it’s fair to say that for the best part of three decades, the landlords have been the price setters. The rules around negative gearing in domestic supply enable sizeable portfolios. Demand in office spaces in central suburbs has been consistently tight. And now, finally, CFO’s have become aware of the…
Read More >With Australia having just about wrestled Covid19 to the ground (NSW remains a bit of an issue) there’s now surging demand for PPE in the USA. The Covid19 virus is tracking toward an exponential increase and PPE Manufacturers should start looking for supply opportunities Sadly in the USA over the past week, they are adding…
Read More >The Mechanical, Psychological, and Biological Interventions of a Pandemic With Johnson and Johnson also pausing it’s #Covid19 #vaccine trial, it is becoming clearer to more of the public, that the long steady path to a vaccine is not something that can be rushed for anyone’s political agenda or preferred view of the world. We’re learning…
Read More >It seems that one way or another, Victoria is going to pop out of #Lockdown. Probably not in the way we would have hoped. And so for everyone pushing for #AfterLockdown in Victoria and for the wider society, there are two questions you must confront: One – ‘What do you feel is an acceptable level…
Read More >No, it’s not easy. Most of the challenges come down to our expectations – are they valid based on the assumptions you have made about your future? Those assumptions are based on the information you have available to you. We gather information, make an assessment of meaning, which leads us to make assumptions for an…
Read More >A thought on the ‘Why should I be in lock-down in my suburb, it’s not fair that we have to do it and no one else has to, my hair’s a mess I need to sell coffees and pizza’ crowd – an explanation you might appreciate You’ve been asked to go back into lock-down…
Read More >Visions are forward looking statement, but good ones, REALLY good ones have key elements 1. They are things you want but do NOT have 2. Are as long or as short as they need to be 3. Are by the people they are for 4. Are for the people they are by 5.Offer stability in…
Read More >