Futurist calls 2011: International Year of Solutions

Reckon it’s time we had a focus on getting things done and so I am declaring 2011 to be the ‘International Year of Solutions’. Seems to me that a lot of talk fests have been gobbling up the neuronal space for a few years now with insufficient ACTION being generated – just lot of promises to consider a possibility for a meeting to be considered to discuss a problem! Additionally there’s been lots of grumbling by many people that ‘nothing is being done about…(insert own issues here)’. BUT (and it is a mighty large one) too often almost NO solutions are offered. The talk fests and the grumbling then is nothing more than complaining. No actions, just moaning and whingeing. So time has come for action in this the International Year of Solutions. You can still complain – in fact in 2011 you are encouraged to complain more than you ever have before, and there are some simple guidelines to connect your complaints to action…

1. Complaints are still valid ONLY if connected to at LEAST one potential solution

2. Complaints are encouraged – you should not put up with poor services, products or unacceptable situations. Take the personal responsibility to raise your complaint following guideline one above and preferably, guideline three below

3. Ideally there should be at least 3 alternative solutions offered. Asking for more of the same thing or a faster or bigger delivery of the same thing is still asking for the same thing. This shall not be regarded as a legitimate alternative solution

4. Suggesting a solution does not mean that solution should be automatically accepted by another party. However, in absence of a better alternative YOUR solution should be enacted to solve the issue. That puts the onus on the recipient of your suggestion (preferably the person in charge of the ‘problem’ you have) to come up with an alternative or explain what is preventing your solution from being enacted in order to resolve your complaint or problem.

A tip for journalists during the 2011 International Year of Solutions – make the complainer accountable for suggesting solutions to their complaint. When listening to a politician, consumer, business owner or some other party make some statement of complaint or claim of an intolerable situation you should ask the following three questions a) ‘and what is your first suggested solution to this issue?’; b) and what is your first alternative to your own solution?; and c) ‘if neither of those things can be done, what other suggestion(s) do you have?’ That should get people on coming up with answers to problems rather than mere complaints about problems.

I’m going to start the year off by fulfilling my promise to the road toll operator ConnectEast regarding their interesting approach to ‘customer service’. I’ll highlight the problem and then offer some solutions – stay tuned

When a Car Insurance company leaves a bad taste in your mouth

Mar 2, 2009

It is a tad unfortunate that in the past couple of weeks I’ve had to experience the way in which one of the players in the car insurance industry treats its customers. I haven’t lost a single demerit point since well into last century and consider myself a pretty safe driver. So a couple of…

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Recession Proof Marketing – how to survive and thrive in a recession

Mar 1, 2009

Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David…

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2009 – Living with an economic downturn – a view from Russia

Feb 15, 2009

At the Long Now group run by Stewart Brand, they have regular guest speakers on a whole range of topics. Recently they had Russian Dmitry Orlov who discussed what happened in Russia during the economic crisis in the early 1990’s and what people around the world might need to do to prepare for the current…

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2009 – a year for Playing ‘Catch-Up’ (Part 1)

Jan 18, 2009

This is Part one with Part two (looking at who will probably better off at this time next year) to come shortly. If you are in a position to sharpen your thinking, catch a breath or use some time to improve your understanding of the ways in which we create our societies, then I have…

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Ahead for 2009 on 774 ABC’s conversation hour

Jan 12, 2009

What’s emerging for 2009? What might shape the near term future, what can we do about it and what are some of the indicators suggesting change or otherwise? Strategic Futurist Marcus Barber joined Raphael Epstein and co-host Denise Scott, as part of the panel to answer the questions on the 774 ABC’s conversation hour today……

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2008 – what a year it was!

Dec 27, 2008

Yes you read right – thinking ahead I’m anticipating an amazing 2008. Happy new year to all for when it happens (depending on the calendar you subscribe to) and I look forward to some fun, challenges, stresses and enjoyment for the year ahead. Marcus Barber 🙂 PS – Hope 2007 was a good one

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Australian Strategic Planning Institute work shop in Sydney fully booked

Dec 7, 2008

The Advanced one day Strategic Planning Workshop in Sydney on the 11th of December at Rydges World Square is now fully booked For inquiries about the next series of dates for the 2009 series, keep an eye out on The Australian Strategic Planning Institute website at www.taspi.com.au or contact us via email here

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Heading down the drain with the ‘4 Minute Shower’

Nov 16, 2008

Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. There’s lots of talk right now about technology solutions and ways in which societies can change the way they use water – there’s conferences and ‘talkfests’ a plenty featuring many of the industry…

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Blackwood 8 fundraiser assists the Ludwig Institute for Cancer research

Nov 3, 2008

The second annual fund raiser was held in late October and attended by almost 300 people. Marcus Barber offers a brief update: The Blackwood 8 commitee put together a great fund raiser on behalf of the Ludwig Institute for Cancer Research in Melbourne. With a delightful crowd warm up by Greg Champion of the ‘Coodabeen…

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Regional Produce Summit slides now available

Oct 21, 2008

The slides used as part of Marcus Barber’s key note address to the Regional Produce Summit are now available via the link below   Held at the Wangaratta Gateway Motel (and the first conference event staged in its very impressively redsigned function room) the conference brought together a range of speakers to discuss culinary tourism,…

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