From Foresight Foreplay to Corporate Consummation
At the AustForesight 2007 Conference, Strategic Futurist Marcus Barber and fellow Futurist Steve Tighe presented their take on what is required to enable futurists to be seen as more relevant to the Corporate world. Drawing on their shared experience as facilitator and client, they detailed the journey of foresight and futures across the past 50 years and posed the question ‘where’s Wally? – why is it that of the three children put up for adoption in the 1950’s: ‘Strategy’; ‘Marketing’; and ‘Foresight’, foresight remains the ‘ugly sibling’? Their presentation
‘From Foresight Foreplay to Corporate Consummation’ borrowed well known book titles and showed what it means for foresight practitioners to become more relevant and more in demand from the corporate world. In essence futurists were encouraged to less thinking about the future and less talking about the future and put themselves in a position to be thumped, bumped and jumped’ by their clients. A copy of their presentation can be found here
I’m heading to Singapore for a few days to facilitate a scenario planning workshop on behalf of the Asia Business Forum. There is something intimately exciting for a futurist to be going to arguably the most future focused of all countries and to spend just a brief time immersed there. There’s no doubt that great…
Read More >Greenwashing is a term used to define marketing actions by organisations, claiming to take an environmental approach to their products or services, when in fact, they are doing nothing or very little. Greenwashing is a form of marketing hype, and in turbulent times, many companies may be contemplating ‘sexing up’ their image by tapping into…
Read More >Strategic Futurist Marcus Barber will be the key note speaker at the Australian Computer Society’s annual conference to be held in Adelaide on July 30 at the Adelaide Convention Centre With the theme ‘Survive and Thrive’ Marcus will discuss the likely issues of the near term future and why right now, organisations do not have…
Read More >The next Advanced Strategic Planning one-day workshop being run by The Australian Strategic Planning Institute will take place at Rydges in Adelaide on the 13th of July and bookings are now open The TASPI workshops are jam packed with ideas and processes to ensure that your operational, business and strategic planning efforts deliver the…
Read More >Hands up if you remember the dot com bubble? Or how about the Y2K bubble? Housing bubble? ‘Bubbles’ as they apply to all things economic are little more than an oversupply of positive confidence in a particular area of economic concern. In fact ‘Bubbles’ are caused by the SAME things as ‘Recessions’ just at opposite…
Read More >Just a handful of places are left for The Australian Strategic Planning Institute’s one day Advanced Strategic Planning workshop at Karsten’s in Melbourne on the 26th of May. Please note that there are no places available for the June workshops in both Brisbane or Sydney, and the Adelaide workshop in July is half filled though…
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Read More >Thousands of Australians are just receiving or are about to receive a pretty handsome cheque from the Federal Government as part of the economic stimulous package. The question then is ‘what do I spend this on?’ Below I offer a futurist’s view on where certain generational types might consider spending the bonus. As a…
Read More >It is almost a year since the Australia 2020 Summit was held in Canberra and it is expected that Prime Minister Kevin Rudd will provide feedback on the summit, the ideas it generated as well as the ideas of those not at the summit who provided input and thinking. Of course a lot has changed…
Read More >A few years ago whilst researching and generating ideas for the National Geographic Channel’s futures based TV shows ‘Future Matters’ I discussed the idea of what I then called ‘WEs’ or Wearable Electronics. I mentioned that this was a substantially different approach than portable electronics, which is what most mobile phones and laptop computers were…
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