From Foresight Foreplay to Corporate Consummation
At the AustForesight 2007 Conference, Strategic Futurist Marcus Barber and fellow Futurist Steve Tighe presented their take on what is required to enable futurists to be seen as more relevant to the Corporate world. Drawing on their shared experience as facilitator and client, they detailed the journey of foresight and futures across the past 50 years and posed the question ‘where’s Wally? – why is it that of the three children put up for adoption in the 1950’s: ‘Strategy’; ‘Marketing’; and ‘Foresight’, foresight remains the ‘ugly sibling’? Their presentation
‘From Foresight Foreplay to Corporate Consummation’ borrowed well known book titles and showed what it means for foresight practitioners to become more relevant and more in demand from the corporate world. In essence futurists were encouraged to less thinking about the future and less talking about the future and put themselves in a position to be thumped, bumped and jumped’ by their clients. A copy of their presentation can be found here
Most everything. The various papers, presentations, radio interviews, magazine articles, books and newspaper references have been reformatted in alphabetical order for easier access. Click on the ‘Future Of…’ tab and find what you are looking for under the headings listed, with links to each relevant item. You’ll find the future of Australia, food, technology,…
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Read More >Business Insider has a story today of 7 jobs you’ve never heard of and why they’re awesome which is delightfully amusing for two reasons: One – ‘Futurist’ makes the list at number 7; and Two – I’ve been employed in full time futures for over a decade (and part time for about ten years before…
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Read More >On the eve of ANZAC day here in Australia ABC Radio Darwin’s Vicki Kerrigan chats with futurist Marcus Barber on the future of war – what the future triggers of war might be and how war will be fought Increasing technology or less technology? Haves versus the have nots? On a pretty serious topic…
Read More >In this chat with Vicki Kerrigan on ABC Radio Darwin, we chat about workplace design and the need to create functional workplaces – something the ‘open-plan’ model fails utterly at delivering. Click on the link below Futurist Marcus Barber on ABC Radio Darwin discussing the future of workplace design and the challenges of dysfunctional workplaces…
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