From Foresight Foreplay to Corporate Consummation
At the AustForesight 2007 Conference, Strategic Futurist Marcus Barber and fellow Futurist Steve Tighe presented their take on what is required to enable futurists to be seen as more relevant to the Corporate world. Drawing on their shared experience as facilitator and client, they detailed the journey of foresight and futures across the past 50 years and posed the question ‘where’s Wally? – why is it that of the three children put up for adoption in the 1950’s: ‘Strategy’; ‘Marketing’; and ‘Foresight’, foresight remains the ‘ugly sibling’? Their presentation
‘From Foresight Foreplay to Corporate Consummation’ borrowed well known book titles and showed what it means for foresight practitioners to become more relevant and more in demand from the corporate world. In essence futurists were encouraged to less thinking about the future and less talking about the future and put themselves in a position to be thumped, bumped and jumped’ by their clients. A copy of their presentation can be found here
Futurist Jack Uldrich has posted an item to his website looking at Ten Trends shaping Government today. Although each item is arguable and may be context specific depending on ‘which’ Government you’re looking at, it’s a good overall take suggesting things to do with data, the interenet, crowdsourcing and the like. However I think Jack…
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Read More >I’ve been thinking long and hard about what to call 2013. After saying 2011 would need to be the International Year of Resilience (much still needed) and 2012 the International Year of Problem Solving I’m thinking now that Crowdsourcing (the idea of seeking assistance beyond your own capabilities from the ‘crowd’ often through social media)…
Read More >There’s lots of talk about ‘next big things for 2013’ right now, just as there has been in past years. Rather than join the cadre of prognosticators, trend experts and (not so) disguised salespeople laying claim to knowing about what ‘will’ be for the coming 12 months, I offer an alternative approach – here’s five…
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Read More >As a Strategic Futurist I love a good scenario like the rest of us in the futures community. And where I choose to diverge from many in my field is in the pragmatic applications of futures and foresight thinking. Scenarios left as ‘what ifs…?’ are at best, theoretical. All of my clients and most of…
Read More >Over at The Australian Strategic Planning Institute an observation has been made about the so called Top Ten Trends for 2013 and whether, with deeper consideration, the trends suggested deserve their place as new, or emerging or whether in fact, by relying upon them you might be chasing a ship that has long since sailed.…
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Read More >Some topics are too big to cover in a few minutes on radio. In this brief snapshot, the ABC Darwin’s Vicki Kerrigan and I chat about energy costs, causes and the future ahead for places like Darwin You can download the media file here: Marcus Barber Future of Energy
Read More >What does a City tell you of itself, by how it shows itself? There’s much to be learnt by noting the small yet ‘obvious’ signs of life in any city you visit, that reveal to a certain extent, it’s ‘true self’. I’ll mention a few cities here but will focus on my most recent visit…
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