From Foresight Foreplay to Corporate Consummation
At the AustForesight 2007 Conference, Strategic Futurist Marcus Barber and fellow Futurist Steve Tighe presented their take on what is required to enable futurists to be seen as more relevant to the Corporate world. Drawing on their shared experience as facilitator and client, they detailed the journey of foresight and futures across the past 50 years and posed the question ‘where’s Wally? – why is it that of the three children put up for adoption in the 1950’s: ‘Strategy’; ‘Marketing’; and ‘Foresight’, foresight remains the ‘ugly sibling’? Their presentation
‘From Foresight Foreplay to Corporate Consummation’ borrowed well known book titles and showed what it means for foresight practitioners to become more relevant and more in demand from the corporate world. In essence futurists were encouraged to less thinking about the future and less talking about the future and put themselves in a position to be thumped, bumped and jumped’ by their clients. A copy of their presentation can be found here
One of the great things about technology (especially of the instantaneous ‘social’ kind) is the ability to attend a conference without leaving your office. Which is a salient point because yesterday I followed a number of the presentations looking at the idea of tele-working or remote workers, and did so by following the tweets of…
Read More >About once a week I get a call from a client or a media group asking if I can tell them what the future will be like. The conversation usually goes something like this – Me: can I ask what you’re trying to discover? Journalist: Oh you know, something really catchy, about how the world…
Read More >Now before any of you rush out and stick your hard earned on anything I say here, please note that a) I’m answering this because I get asked every year and b) My track record is appalling. Still I’ve put a bit of thought into a near term prediction to see who you might like…
Read More >Tonight I have the privilege of being the MC for Blackwood 8’s Celebration of Hope Gala Ball at the Manningham Function Centre in Doncaster. Blackwood 8 raise funds to find a cure of Brain Cancer and are strong supporters of Dr. Charlie Teoh’s Cure for Life foundation. With a crowd of around 300 it’s going…
Read More >‘ve just spent a delightful day learning about digital issues at the v21 Digital Conference at the State Library and my presentation at that conference is now available at the link below. My all too brief summary of presentations is also provided Sessions have covered Branding, Blogging, case studies, education & health; future of…
Read More >When it comes to ‘anti-technology’ thinking, a term often thrown disparagingly at people is ‘Luddite’. Luddites were indeed anti-tech BUT contrary to modern day thinking, they had a particular dislike for technology that would put people out of work. If technology helped keep people employed or created more jobs they were all for it. Which…
Read More >Or is it? …Over the past six years, the mainstream media polls have consistently shown the Liberal Party /National Party Coalition as well ahead of the Australian Labor Party. Those polls turned out to be wrong last time around when Tony Abbott failed to get enough of the vote to defeat Julia Gillard. Or should…
Read More >In my view ALL futures thinking about ‘big issues’ starts with futures thinking about personal issues. The idea that we take for granted the way our lives operate has for millennia been shown to be a high risk assumption. From the food we eat, to where we live, to products we use (and how we…
Read More >What you look at, how you look at it and where you find your information are critical elements for developing far more effective strategy. Futures work is about removing the organisational blinkers to increase awareness of risks and emerging opportunities often through Environmental Scanning (ES). ES comes in all sorts of guises and the key…
Read More >How do you innovate? Where do you innovate? Why do you innovate? How do I start innovating? These and a truckload of other similar questions are often tied to the idea that innovation is the silver bullet or panacea to mediocrity in organisations. And maybe it is. There’s a whole raft of ways in which…
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