For a Futurist, Focus is a Key Issue

What you look at, how you look at it and where you find your information are critical elements for developing far more effective strategy.  Futures work is about removing the organisational blinkers to increase awareness of risks and emerging opportunities often through Environmental Scanning (ES).  ES comes in all sorts of guises and the key to turning data into information or better yet, ‘knowledge’ requires an effective analysis framework.

Much of my current activity is geared around my co-founding of the Centre for Australian Foresight, a multi sector, cross functional research consultancy. We founded CFAF last year and kicked it off with an AsiaPacific Foresight Conference at the Perth Zoo

The book ‘Killing Trends – the Graceful Art of Innovation’ has been taken out of the freezer and is finally nearing completion! It’s taken me waaaaay longer than expected to finish this one and fingers crossed it’ll be just a few more months.  I think 🙂

I’ve put my mind to: How GM Foods can be made to work and How to Stop Japanese Whaling in its Tracks (see articles below); Water Theft Increases – how society is likely to respond to increasing water restrictions, private storage capacity and opportunism; and Customer Service in a time of highly active consumers.  I’m still yet to finish the book ‘Killing Trends – the Graceful Art of Innovation’ and have two others in development, so things are heating up!

My focus as a Futurist is also seeing me closely involved with The Australian Strategic Planning Institute which I have founded recently to help enhance the way in which organisations drive Strategic Planning and extract benefits from the process.  The link between futures thinking and strategic planning ought to be explicit and unfortunately for most organisations, it isn’t.  Other serious issues for strategic planning efforts include poor planning processes and a lack of accountability to the strategic plan the organisation develops.  Hopefully TASPI will go some way to developing Strategic Planning into a much more effective discipline.  Check out The Australian Strategic Planning Institute for further details.  Remember if you’re looking to Find a Futurist, email us here

Over the past year I’ve been part of an advisory board for the Australian Bill of Rights Initiative and recently our group co-authored and submitted a small thought piece on the use of WIKIs as a means of engaging with stakeholders.  You can find out more by visiting the ‘Re Public’ website link here Just recently I was asked to join the futures advisory board of the Lifeboat Foundation, a group looking to answer some of the existential problems for the species Homo Sapiens.

A Carbon Free Electricity generator idea is still developing bit by bit.  The generator concept is much more fully developed than it was and I’ve met with a business advisor for suggestions and ideas for getting this thing to the market.  This includes some very interesting opportunities for capital investment, Venture capital or a sell off/licensing of the IP.  And with a chance to present at both the World Future Society in Vancouver in July and the Stockholm International Water Institute in Sweden in August, it’s already an active year

Sustainability as a Source of Competitive Advantage

Jun 22, 2007

Dan Atkins, former manager of Environmental policy at Toyota and now Director of Sustainable Business Practises and Strategic Futurist Marcus Barber will speak at the South East Networks / VicUrban Business Breakfast at the Sandown Racecourse on Wednesday the 27th of June. Both Dan (who’ll discuss how Toyota applies its Environmental Policy in order to…

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Future Alerts Subscription Service now Monthly

May 27, 2007

Looking Up Feeling Good’s advanced signals reporting service ‘Future Alerts’ is now available as a monthly subscription offering. Designed to provide your organisation with signals indicating potential change, each report comes with analysis of the signals and how they might impact your business. Applying some advanced Environmental Scanning process, including the ‘VSTEEP’ model, you can…

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Marcus Barber invited to attend World Water Week in Stockholm 2007

May 11, 2007

Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute’s prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission ‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’ forms part of the key workshop item of ‘Managing Future Consumer Demands’ which…

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May Brainnovation Session now open

Apr 26, 2007

The May Brainnovation session is open for bookings. If you’d like to be invited to attend this highly focused, creative and thought provoking session please contact us. We’ll send you an invite and as these sessions are strictly limited to no more than 15 people, it’s ‘first in – best dressed’ for acceptances! You’ll be…

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Authenticity & the Craft of Brewing Beer

Mar 29, 2007

Every now and again you discover something well ahead of the general public that is worthy of further investigation. That is the key advantage of being a futurist – you get to spend a lot of your time just looking for signals of change. In this case it is the soon to be opened Barleycorn…

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Strategy and Game Shows

Feb 27, 2007

Marcus Barber joined Brigette Duclos on the Channel 10 program ‘9am with David & Kim’ to discuss strategy and the game show ‘Con-Test’ How do game shows reflect our approach to strategy and what does it mean for the business decisons we make? This will be the subject of an upcoming ‘Ideas Piece’ to appear…

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Advanced Organisational Strategy (AOS) Events

Jan 24, 2007

Your Advanced Organisational Strategy events coincide with a specific need for your business and lead to excellent outcomes. These events are customed tailored to help you solve an organisational challenge or to answer a key exploratory question for you. The AOS focuses on two main objectives – to create a specific ‘How to’ for solving…

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Innovation & Counter Intuitiveness

Jan 23, 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of…

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