Current Focus

There’s a little problem with food production in the world that not many people want to talk about.  About half the world is being starved to death whilst we are seeing a spike in obesity due to over-consumption of food. The strange thing about that issue is that both ends of the food consumption divide…

At a recent session with the Gen Y group working on the ‘Future Melbourne’ project for the City of Melbourne I suggested that the group consider what the result might be if they could ‘invert’ the way the State of Victoria operates. What would you be likely to see if more of the functions of…

Okay I admit that on the first take this idea might sound a little crazy. I reminded myself however of that saying that ‘all great ideas must at first sound crazy to the existing paradigm…’ or some such thing. You might know who said it (please send me an email if you do). So I…

I’m going to come back to an idea I first floated back in 2004. By and large it is hard to change societal perceptions. Doing so requires on going effort, time and often resources like money to create marketing campaigns of some description. Unless you have a crisis. And right now it might be fair…

Whilst I appreciate the efforts that Greenpeace, Sea Shepherd and the various Australian Governments have given regarding their aims to have the Japanese cease their annual whale harvests, I’m not quite sure they are tackling the issue through the best means available. Sure the confrontational approach of ramming ships, climbing aboard vessels, getting in the…

I’ve been having a think lately about whether the use of Interest Rate movements by the Reserve Bank is actually too clumsy an instrument for effective economic management. The potential weakness has emerged only in recent times as the signs of a world-wide economic melt down have begun to expose one of the limitations of…

What you look at, how you look at it and where you find your information are critical elements for developing far more effective strategy.  Futures work is about removing the organisational blinkers to increase awareness of risks and emerging opportunities often through Environmental Scanning (ES).  ES comes in all sorts of guises and the key…

Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for.  Strategic Futurist Marcus Barber wonders whether or not the Victorian Government’s ‘4 Minute Shower’ idea is a current example? For those of you that have read my paper ‘A Drop in the Ocean’…