Coca Cola Versus the Public – container recycling as a branding challenge
Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory’s compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin’s Vicki Kerrigan we
look at the type of thinking behind Coca Cola’s decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also
Every where we look we are being given clear signs of the blatant stupidity and arguably outright criminality of a toxic system of decision making. The Menindee Lakes and Darling River disaster is one example A couple of years ago I was invited to speak at a Private Equity conference at a lovely resort…
Read More >Every year I aim to identify what I think a major focus of the upcoming year will be and in that light I’m declaring 2019 the International Year of the Cooperative. I’m prompted by a multitude of signals that my daily research has uncovered, many of which will be familiar to you – Cost of…
Read More >Here we are with the last posting of the year looking at the potential for wide ranging strategy for a country like the United States. Arguably the United States is undergoing its own version of #Brexit though without the vote of the people. Instead the dictatorial nature of what I see as an incompetent strategic…
Read More >I’m reluctant to make predictions but am getting a few calls so: My tip is on a March 2019 election – the 9th or 16th But that will be an attempt to protect the existing NSW Government hoping that voters will have sufficiently vented. That said though, it also required a Federal Minoroty Government to…
Read More >The Asian Productivity Organisation has shifted gears from being a centre for member countries to talk about productivity, to one that now wants to upskills its member countries. We’ve just completed the first chunk of helping National Productivity secretariats to ready their staff for a more proactive, future facing approach to their Country’s development …
Read More >The question is, ‘how does the thinking inside this document stack up?’ Turns out, pretty good. What we spotted and what problems we said we’d have to watch out for, are just about spot on When it was discovered that the then Prime Minister Kevin Rudd was going to hold the Australia 2020 Summit,…
Read More >it’s OK not to know your career path when you leave university – sometimes that won’t emerge until much later down the track,” Barber says. “We should remind kids that the pathway they select to start off with is unlikely to be their final pathway, Was interviewed by #TheodoraSutcliffe who wrote this article for…
Read More >At a recent session with the Gen Y group working on the ‘Future Melbourne’ project for the City of Melbourne I suggested that the group consider what the result might be if they could ‘invert’ the way the State of Victoria operates. What would you be likely to see if more of the functions of…
Read More >McKinsey’s interview with Richard Thaler on ‘debiasing the corporation’ is a really good one. I’ve spent the best part of two decades trying to help organisations unpack their biases through the use of foresight. I recommend this article to you Nobel Laureate Richard Thaler offers some great insights as to how to make more…
Read More >As the Ipswich Council has determined that recycling schemes are too expensive and indicates it will end collections, the question is ‘what happens next’? If result of the explosion in Tip fees by Councils around Australia is anything to go by, what happens next will not be good China recently decided to end acting…
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